Taobao Live celebrity Eva Nange’er promotes a red coat for viewers. Photo: Handout

Attention all shopaholics: Now you can shop online and watch live streaming at the same time

Thousands of merchants on Taobao are live streaming product pitches, blurring the line between entertainment and e-commerce

Topic |   Internet

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Taobao Live celebrity Eva Nange’er promotes a red coat for viewers. Photo: Handout
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