Shanghai-based BottlesXO vows to get cut-price wine to customers in Hong Kong in 60 minutes - and at the perfect temperature
Company hopes to gain edge in city’s increasingly competitive on-demand delivery industry for F&B with time guarantees, better customer service
Wine delivery start-up BottlesXO launched its services in Hong Kong this week, jumping into the city’s crowded on-demand delivery industry for food and beverages.
It hopes to gain an edge by guaranteeing delivery of cut-price brands and vintages to customers’ doors within 60 minutes.
Hong Kong is the third city in which the start-up is offering its wine-delivery services after its home base of Shanghai and neighbouring Suzhou in east China’s Jiangsu province.
Now, customers in expat-heavy Hong Kong locations like Central, Sheung Wan and Mid-levels can order their favourite tipple from the company’s mobile app and expect it to arrive within a reasonable time and, according to the company, at just the perfect temperature.
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“In Asia, wines offered in supermarkets are often expensive and mass-produced,” said co-founder Thilo Fuchs, who attributed the high prices to the number of middlemen who take their cut including exporters, wholesalers and retailers.