Hong Kong’s Grana secures US$3.5 million to ‘further disrupt the online clothing market’ from LA to Shanghai

Hong Kong-based online clothing store Grana has secured US$3.5 million, taking its total seed funding to US$6 million as the company aims to add new product lines and expand its presence in international markets.

Singapore-based Golden Gate Ventures led the funding round. Other investors include MindWorks Ventures and Hong Kong’s Bluebell Group.

Founded in 2014, Grana positions itself as an online-only retailer that sells luxury clothing at affordable prices. Fabrics it uses include silk sourced from China, cashmere from Mongolia as well as Peruvian pima cotton.

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The company said the new round of funding will allow it to expand to markets such as China, as well as support further growth in the United States. It currently ships to 14 countries, including Singapore, Canada, Germany and Italy.

“The support is critical to our US expansion, a priority market that already represents 20 per cent of our global sales,” said Grana CEO Luke Grana in a statement on Tuesday.

“This new investment allows us to further disrupt the online clothing market.”