Founded in 2013, London-based start-up what3words distils locations and complex GPS coordinates into three-word addresses. Photo: Alamy

Forget street addresses or GPS coordinates, this start-up thinks three words are all you need

  • London-based what3words provides a system that encodes geographic coordinates into three words
  • The firm’s investors include SAIC Motor Corp’s venture capital arm, Li Ka-shing’s Horizons Ventures and Daimler
Topic |   Start-ups

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Founded in 2013, London-based start-up what3words distils locations and complex GPS coordinates into three-word addresses. Photo: Alamy
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