When Alex Zhou, chief executive of US-based e-commerce site Yamibuy, first moved in 2009 to study at a university in the Midwestern state of Kansas, he never imagined obtaining items like soy sauce or Chinese-style instant noodles would entail a two-hour drive on the Interstate-70 highway to Kansas City. He certainly wasn’t alone. Seeing friends who would drive hours every weekend to find specific Asian products, Zhou was inspired to start his own e-commerce site to sell hard-to-find Asian products upon his graduation in 2013. Five years later, Yamibuy has more than 800,000 users and sees “double-digit growth” every year. On this episode of Inside China Tech, Zhou shares his story about building a US$100 million business initially on homesickness, and then discovering a growing market beyond Asian communities. Listen and subscribe on Spotify , iTunes , and Stitcher . Produced and edited by Yang Yang For more insights into China tech, sign up for our tech newsletters , subscribe to our Inside China Tech podcast , and download the comprehensive 2019 China Internet Report . Also roam China Tech City , an award-winning interactive digital map at our sister site Abacus .