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Audi

Audi
Audi: A German automotive manufacturer, headquartered in Ingolstadt, Bavaria, specialising in luxury vehicles renowned for advanced engineering and innovative technology. They primarily target affluent urban consumers, including tech-savvy millennials, who value performance, style, and quality. Audi holds a strong global market position, ranking third in luxury market share. Known for its "Vorsprung durch Technik" philosophy and pioneering electric mobility, the company is strategically focused on sustainable and digital premium mobility, expanding its EV portfolio and global presence.
Electric & new energy vehicles

Tech and pricing edge behind China’s SUV surge against BMW, Mercedes and Audi

Chinese SUVs storm the premium segment with fresh momentum, giving German marques their toughest test in years.

Shifting gears: how foreign giants aim to catch up in China’s EV era

Antonelli claims pole position at Japanese Grand Prix ahead of teammate Russell

Two Mercedes drivers are followed by McLaren’s Oscar Piastri in third and Ferrari’s Charles Leclerc in fourth, with Max Verstappen down in 11th.

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Brazil scraps EV tariff break for Chinese carmaker BYD amid pressure from rivals

US, European and Japanese manufacturers combined to lobby for an end to favourable rules for Chinese kit imports.

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BYD controls more than 74 per cent of Brazil’s electric car segment. Photo: AFP
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