The dish of bibimbap features in K-dramas such as Strong Woman Do Bong Soon and My Lovely Sam Soon.  Korean dramas and K-pop have helped to promote some of the country’s favourite foods in India.
Indians’ love of K-pop and K-dramas makes them hungry for Korean food
  • Experts say the influence of Korean culture through entertainment, fashion and skincare is also helping to promote traditional dishes and food products
  • A dramatic rise in consumption of Korean food in India after the 2020 lockdown saw Korean noodles alone enjoy sales growth of 178 per cent in 2021
18 Mar 2022 - 11:15AM