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Remarketing

BySCMP Advertising+

Remarketing

The latest news, analysis and opinion on Remarketing. In-depth analysis, industry insights and expert opinion.

last updated:

22 August, 2024

Kevin Huang, chief operating officer, SCMP and Melissa Wong, chief customer and marketing officer, AIA Hong Kong and Macau

Marketing Predictions for 2025 from AIA Hong Kong and Macau’s Melissa Wong

Wong names the return of the AIA Carnival, and its ability to promote meaningful connections, as a standout moment of 2024 AIA’s marketing efforts in 2025 will focus on breaking down stereotypes and promoting a holistic approach to health and wellness

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2025 Marketing Predictions from HSBC Hong Kong’s Cheuk Shum

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The Growth Conversation: Prudential PLC's Jacqueline Choi

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The Growth Conversation: UOB’s Marietta Li

UOB’s Marietta Li believes that a winning formula for marketing success lies in being purpose-driven — delivering activities led by a broader objective than just selling a product or making a short-term profit. For aspiring marketers looking to follow in Li’s footsteps, her message is clear: embrace creativity, cultivate adaptability and never lose sight of the bigger picture.

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Illustration: David Despau

The Growth Conversation: HSBC’s Brian Hui

Brian Hui, managing director and head of customer propositions and marketing for wealth and personal banking (WPB) Hong Kong, HSBC, talks about driving innovation by championing a more strategic, customer-centric approach to marketing, Hui has helped the legacy brand into a nimble innovator. Hui names four types of behaviour that he believes will never change: customers will continue to want more choices; lower prices with the same or better quality; speed and convenience; and the authenticity of a product experience. He names these behaviours as a foundation for decision-making and corporate strategy.

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The Growth Conversation: Hong Kong Science and Technology Parks Corporation’s Hilda Chan

The newly promoted chief marketing officer, Hong Kong Science and Technology Parks Corporation (HKSTP), is on a mission to help rewrite Hong Kong’s innovation and technology narrative. Chan argues that marketing today needs to take a seat at the table and persuade corporations that it has the power to drive value and lead change.

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The Growth Conversation: Macao Government Tourism Office's Frederico So

With more than two decades of experience witnessing the rapid transformation of Macau into a cosmopolitan city, So has seen how marketing is instrumental in shaping the images, products and services of today’s Macau. Empathy, a global mindset along with strategic partnership and collaboration are key for success.

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Illustration: David Despau

How to grow your brand in Hong Kong and beyond

SCMP Advertising+ partners with WARC, the leading global authority on marketing effectiveness, to launch new insights on brand marketing with a series of events

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SCMP: At the Heart of Hong Kong’s International Story

South China Morning Post announces a new campaign, shining light on the partners and people transforming Hong Kong’s global image

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Why organisations invest in branded content – and how to find the winning formula.

Industry leaders and influencers gather to share their insights on the power of branded content at a breakfast event titled “Embracing #Ad”. The event challenged the audience to think about what it means to deploy a successful branded content campaign and how marketers can maximise their returns.

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Left, (from left to right): Nick Jones, executive producer (video) at Morning Studio, SCMP; Kevin Huang, chief operating officer, SCMP; Michala Sabnani, executive director at Morning Studio, SCMP; Jazzie Sillona, filmmaker, video creator; Haymans Fung, managing director, head of marketing, wealth and retail banking & head of global partnerships marketing, Standard Chartered Bank; and Derek Tang, travel photographer, video creator.

What it takes to be a CMO today: resilience, agility, and adaptability

When it comes to taking on a marketing leadership role, resilience, agility and adaptability are among the qualities needed to tackle the marketing challenges brands face in a constantly changing business landscape.

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Kevin Huang, chief operating officer, SCMP and Hanane Sabri, head of racing marketing at the Hong Kong Jockey Club (HKJC)

Why Meaningful Partnerships Is Key to Building Trust in 2024

AI-generated content is becoming more frequently used, but so are concerns about the risk of misinformation, ethics and trust.

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Why Customer Experiences Are Critical to 2024 Marketing Success

In today’s rapidly changing media landscape, businesses must constantly innovate and find new ways to engage their target audiences to create lasting brand memories.

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Marketing in 2024: Balancing Digital and AI Investments with the Human Touch

Businesses and brands no longer having the choice to evade the influence of AI, Big Data and other technological advancements if they want to achieve enduring success

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Advertising Titan Sir Martin Sorrell Urges Better Communication to Align Perceptions with Reality in Hong Kong

Founder of WPP, the world’s largest advertising and PR Group, who now heads S4 Capital, reflects on 2023 and the coming year.

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(from left to right): Kevin Huang, chief operating officer, South China Morning Post; Sir Martin Sorrell, executive chairman, S4 Capital.

Celebrating 120 years of Hong Kong’s international story

The South China Morning Post has opened a pop-up exhibition at Landmark Atrium, Central, celebrating the newspaper’s 120 years of heritage and Hong Kong’s future

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‘Your SCMP’ 120th-anniversary campaign celebrates the readers, partners and people of the South China Morning Post

The South China Morning Post celebrates its 120th anniversary by unveiling a captivating new brand campaign to honour its readers, partners and the indomitable spirit of the people of Hong Kong

24 Oct 2023 - 5:18PMvideocam

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Building A New Brand Proposition For The Greater Bay Area

Brands are identifying and capitalising on new opportunities in Southern China’s Greater Bay Area and working with with trusted media to build brand equity Marketers are focused on building products and services to address the diverse needs of the regions population

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Storytelling and partnerships in focus as the marketing playbook evolves

Successful brands need to foster connections through storytelling, partnerships and creating mutually beneficial partnerships with trusted media brands.

6 Sep 2023 - 10:45AM

Marketers navigate a new audience as preferences and priorities change

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SCMP Advertising+ and IAB HK landmark study reveals brand is key to connecting with audiences and future-proofing business

When it comes to successful marketing, brands need to be a unifying force in an increasingly divergent world

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Investing in brand marketing key to unlocking growth, new SCMP Advertising+ and IAB HK landmark study finds.

Marketers are now more focused on brand marketing to position businesses, and drive acquisition of new customers, loyalty, retention and overall business growth.

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SCMP Advertising+ and IAB HK study shows why every business needs a good story.

Brands can no longer afford to remain silent, but need to be an active participant in creating the narrative.

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SCMP Advertising+ and IAB HK launch landmark study showing how brand marketing is taking centre stage

Marketing industry is at a turning point as companies shift their focus towards brand marketing, a key strategy for long-term growth, moving away from previously dominant performance marketing.

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(from left to right): Paul Phillips, strategy & insights director, South China Morning Post; Catherine So, chief executive officer, South China Morning Post; Brian Hui, head of customer propositions and marketing, wealth and personal banking, Hong Kong, HSBC; Matthew Miller, senior production editor, South China Morning Post (moderator); Simone Tam, group CEO, dentsu Hong Kong; Kevin Huang, chief operating officer, South China Morning Post; Alex Law, marketing director, foodpanda; Rudi Leung, director & founder, Hungry Digital; Victor Cheng, executive committee member, IAB HK

Help preserve 120 years of quality journalism.

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