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Shein
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 / company

Shein

Shein
Shein
Shein is an online retailer focused on fast fashion and low-price shopping. The company is considered one of the most valuable start-ups in the world, with the Shein app cited as the most downloaded shopping app in 2022 and 2023. Shein has drawn scrutiny over allegations that it uses forced labour for cotton sourced from the Xinjiang region.
Chairman / President
Chris Xu
CEO / Managing Director
Chris Xu
Industry
E-commerce, Fashion Retail
Website
shein.com
Headquarters address
Road One, Maqun Science Park, Qixia District, Nanjing, Jiangsu, China
Year founded
2008
Temu saw its share surge from less than 1 per cent to 24 per cent last year, on par with Amazon. Photo: Shutterstock Images
E-commerce

Chinese-owned Temu catches up with Amazon in global cross-border e-commerce

Shein, another Chinese-founded retail giant, stabilised its market share at 9 per cent in 2025, while AliExpress held 8 per cent.

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Sustainability

Opinion | Why Shein doesn’t have to be the model for the fashion industry

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Consumers

From Shein to Labubu, French shoppers are buying Chinese for Christmas

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France

Shein avoids France site ban after removing illegal goods

French court rejects Shein site ban, citing sporadic offences, as platform removes illicit items, but must enforce age checks for adult products.

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The Shein logo seen displayed on a smartphone along with a shopping cart. Photo: Shutterstock
European Union

Opinion | A complicated new EU-China showdown is quietly taking shape

For now, both sides still need each other and there is nowhere else to turn. But behind this reliance, irritation and paranoia are rising.

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China-EU relations

EU targets China’s Shein and Temu with new fees on low-value parcels

Tariffs’ impact may be limited given the Chinese e-commerce companies’ extensive warehouse and logistics networks across Europe.

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China-EU relations

Temu’s EU headquarters raided over Chinese subsidy concerns

The raid comes amid increasing concern within the European Union over cheap imports from China.

European retailers say a customs waiver on low-value parcels gives platforms like Temu an unfair advantage. Photo illustration: Reuters
China trade

Explainer | As China’s companies become industry leaders, where in the world are they going?

Across numerous sectors, China’s firms are setting up shop worldwide – and gaining ground on their well-entrenched competitors.

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E-commerce

Chinese vendors on Shein, Temu face tax changes at home and abroad

While the EU ends a duty exemption, a reform of China’s tax regime may present the bigger challenge for cross-border sellers.

China trade

China sellers brace as EU moves to tighten rules on low-value parcels, as US did

Merchants warn that margins will be squeezed, consumer prices may rise, and firms may shift markets as compliance costs and customs hits bite cross-border trade.

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The European Commission said that 91 per cent of all e-commerce shipments valued under €150 (US$174) came from China last year. Photo: Getty Images
China-EU relations

‘Compliance maze’: EU scrutiny of Huawei, ZTE, Shein ups stakes for China firms

Firms operaing in EU may face regulatory costs, political risk, supply-chain exposure, analysts say, as contingency plans may be in works.

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French police walk past a Shein advertisement on November 5 in Paris. Photo: Reuters
European Union

EU to end duty-free perks for China’s Temu and Shein

The plan removes duty exemptions on low-value imports to target Chinese e-commerce, protect consumers, and boost EU sovereignty.

Italy

Italy plans tax on low-value parcels, targeting China’s Shein and Temu

The move seeks to protect the local fashion industry from cheap imports and ‘non-European aggression’.

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E-commerce

Shein eyes US$2 billion profit in 2025 despite Trump tariffs

The upbeat full-year outlook comes as the fast-fashion e-commerce giant works to retain investor confidence ahead of a long-delayed IPO.

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Shein expects US$2 billion in profit this year despite the impact of US tariffs. Photo: Reuters
Paris

Video | Shein opens first physical store in Paris amid website suspension

The suspension follows outcry over childlike sex dolls being sold on the platform.

Shein physical store
04:25
China-France relations

Shein wants dialogue with French government over website suspension

French Prime Minister Sebastien Lecornu’s shock decision came on same day the fast-fashion giant opened its first permanent store in Paris.

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E-commerce

Sea CEO sees path to US$1 trillion market cap with help of AI

‘A tech transition like this makes it possible’ for Sea to be a trillion dollar company, Forrest Li says in a memo to staff.

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E-commerce

DHL expects US e-commerce tariff impact to unfold over a year like Brexit

Chinese firms are seeking new markets amid US tariff changes and potential reviews by the UK and EU, DHL Express CEO says.

DHL shipped 400 tonnes a day of Shein and Temu products from China to the US with its fleet of 17 widebody aircraft in the fourth quarter of last year. Photo: dpa
E-commerce

Shein hit with US$175 million fine by French watchdog over cookies

Authorities accuse the fast-fashion retailer of placing cookies on users’ computers even when they opt out.

US-China trade war

Chinese firms adapting as US ends de minimis exemptions for rest of world

Merchants establish warehouses in America as value of small parcels exported from China to the US plummets.

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United States

Mexico considering higher Chinese import tariffs at US urging: report

US officials have urged move as part of Trump push to cut dependence on Chinese supply chains.

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An assembly line at the Chinese automaker JAC Motors plant in Ciudad Sahagun, Mexico on June 30. Photo: Reuters
US-China trade war

Chinese printing factories flock to US as tariffs shake up e-commerce sector

Chinese print-on-demand facilities play a vital role in the fast-fashion supply chain. Now, hundreds are relocating to America.

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Employees work at a printing and packaging factory in Qingzhou, China’s eastern Shandong province. More than 200 Chinese-owned print-on-demand factories have started production in the United States in just the past two years, industry insiders estimate. Photo: AFP
E-commerce

US tariffs a big worry for Chinese sellers on Shein, Temu, TikTok Shop, Amazon

Their concerns were aired on the sidelines of the three-day China Cross-Border E-Commerce Trade Fair, which concludes on Sunday.

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E-commerce

Shein’s revenue rises to US$10 billion in quarter before Trump tariffs

Shein likely benefited as consumers stocked up on products before the US removed its de minimis exemption for Chinese goods.

US-China trade war

Trump’s order to end ‘de minimis’ tariff break expands from China to the world

Duty-free exemption on small packages worth US$800 or less fuelled China’s dominance in the industry – but the model is now under threat.

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US President Donald Trump gestures after hosting the 2025 College Football National Champions, Ohio State Buckeyes, celebrating the team’s title-winning season with a ceremony on the South Lawn of the White House in Washington on April 14. Photo: AFP
E-commerce

France fines Shein US$47 million for ‘deceptive’ pricing amid EU scrutiny

Shein did not offer discounts based on the lowest price in the previous 30 days, and sometimes raised prices before applying a reduction.

A customer leaves a Shein pop-up store in Dijon, France, on June 26, 2025. Photo: AFP
E-commerce

TikTok Shop launches in Japan as app faces uncertainty in US

The popular short-video app is seeking to diversify its global footprint while reducing its reliance on the US market.

China exports

The ‘family warehouses’ powering Shein and Temu’s rapid UK expansion

Chinese immigrants in Britain are converting their homes into makeshift warehouses for goods ordered via China’s booming shopping apps.

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