TOPIC

/ company

Shein

Shein is an online retailer focused on fast fashion and low-price shopping. The company is considered one of the most valuable start-ups in the world, with the Shein app cited as the most downloaded shopping app in 2022 and 2023. Shein has drawn scrutiny over allegations that it uses forced labour for cotton sourced from the Xinjiang region.

Chairman / President

Chris Xu

CEO / Managing Director

Chris Xu

Industry

E-commerce, Fashion Retail

Website

shein.com

Headquarters address

Road One, Maqun Science Park, Qixia District, Nanjing, Jiangsu, China

Year founded

2008

Fashion

Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane

The ‘jarring’ takeover bid arrives at a time when Everlane is struggling with weak sales and higher debt.

22 May 2026 - 11:37PMvideocam

Icons and Influencers

Meet Ella Devi, the ‘socialist socialite’ fashion influencer drawing Maga ire

19 May 2026 - 6:00AM

China exports

Flood of small parcels from China pushes Belgian airport to limit

25 Apr 2026 - 3:00PM

E-commerce

How Amazon uses closer China supply ties to counter tariffs, Shein and Temu

Amazon’s warehousing hub in Shenzhen streamlines shipping for Chinese sellers, cutting costs and delays amid rising competition and tariffs.

18 Apr 2026 - 10:56AM

Amazon

Amazon bets on Shenzhen smart warehouse to cut merchant storage costs by 45%

Amazon expands China push with smart warehouse model, aiming to retain sellers amid rising competition from Temu and Shein.

16 Apr 2026 - 10:53AM

China-EU relations

European Parliament heads to China after 8 years and lobbying from Beijing

Chair of consumer protection delegation due in China next week wants to convey ‘that our rules on product standards are to be followed’.

27 Mar 2026 - 6:12PMvideocam

US-China tech war

China’s global tech push

Chinese tech companies have become world leaders in areas such as AI, online entertainment, drones and autonomous driving, as they spearhead chuhai, the nation’s “going global” push.

30 Mar 2026 - 4:19PM

China-EU relations

EU too slow to act as China rewrites global trade rules, trade chief Sefcovic warns

Commissioner calls for faster trade probes and WTO reform as Brussels confronts overcapacity, subsidies and a US$424 billion deficit.

25 Feb 2026 - 9:18AMvideocam

E-commerce

Rarely seen Shein founder praises Guangdong ‘roots’ as offshore listing stalls

Shein initially eyed a New York listing before switching to London after scrutiny by Washington over its supply chain and ties to China.

24 Feb 2026 - 7:00PM

China economy

Opinion | How the next China shock is shaping hearts and minds

No longer confined to trade and technology, competition between China and the West is now playing out in the realm of cultural imagination.

21 Feb 2026 - 9:30AMvideocam

China-EU relations

Chinese e-commerce giant Shein could face EU ban over ‘childlike sex dolls’

Investigation will also look at the systems the online retailer uses to ensure illegal products are not being sold in Europe.

17 Feb 2026 - 7:40PMvideocam

The investigation will also look at claims the retailer “underestimated the risks” of selling illegal products. Photo: dpa

China technology

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

13 Feb 2026 - 9:30AMvideocam

E-commerce

Chinese-owned Temu catches up with Amazon in global cross-border e-commerce

Shein, another Chinese-founded retail giant, stabilised its market share at 9 per cent in 2025, while AliExpress held 8 per cent.

20 Jan 2026 - 8:15AM

Sustainability

Opinion | Why Shein doesn’t have to be the model for the fashion industry

Although the fast fashion label had a bumper 2025 while familiar brands faced collapse, the industry should not conclude that speed and scale are everything.

7 Jan 2026 - 8:30PMvideocam

Police secure the area as people queue to enter a department store, during the opening of Shein’s first physical outlet in Paris, France, on November 5, 2025. Photo: Reuters

Consumers

From Shein to Labubu, French shoppers are buying Chinese for Christmas

This year’s wave of popularity for Chinese brands has not waned in France’s capital, with Shein’s store packed and Labubu dolls dotting trees.

25 Dec 2025 - 5:00PMvideocam

Shoppers queue for the opening of the first physical space for Chinese online fast-fashion retailer Shein in Paris. Photo: Reuters

France

Shein avoids France site ban after removing illegal goods

French court rejects Shein site ban, citing sporadic offences, as platform removes illicit items, but must enforce age checks for adult products.

20 Dec 2025 - 12:07AMvideocam

European Union

Opinion | A complicated new EU-China showdown is quietly taking shape

For now, both sides still need each other and there is nowhere else to turn. But behind this reliance, irritation and paranoia are rising.

18 Dec 2025 - 5:30AMvideocam

China-EU relations

EU targets China’s Shein and Temu with new fees on low-value parcels

Tariffs’ impact may be limited given the Chinese e-commerce companies’ extensive warehouse and logistics networks across Europe.

13 Dec 2025 - 3:54AMvideocam

Both Shein and Temu have multiple distribution centres across Europe. Photo: Alarmy

China-EU relations

Temu’s EU headquarters raided over Chinese subsidy concerns

The raid comes amid increasing concern within the European Union over cheap imports from China.

11 Dec 2025 - 3:51AM

China trade

Explainer | As China’s companies become industry leaders, where in the world are they going?

Across numerous sectors, China’s firms are setting up shop worldwide – and gaining ground on their well-entrenched competitors.

11 Dec 2025 - 11:21AMvideocam

E-commerce

Chinese vendors on Shein, Temu face tax changes at home and abroad

While the EU ends a duty exemption, a reform of China’s tax regime may present the bigger challenge for cross-border sellers.

16 Nov 2025 - 10:00AM

An internet user shops on the Shein website in Paris on November 5, 2025. Photo: AFP

China trade

China sellers brace as EU moves to tighten rules on low-value parcels, as US did

Merchants warn that margins will be squeezed, consumer prices may rise, and firms may shift markets as compliance costs and customs hits bite cross-border trade.

14 Nov 2025 - 11:00PMvideocam

The European Commission said that 91 per cent of all e-commerce shipments valued under €150 (US$174) came from China last year. Photo: Getty Images

China-EU relations

‘Compliance maze’: EU scrutiny of Huawei, ZTE, Shein ups stakes for China firms

Firms operaing in EU may face regulatory costs, political risk, supply-chain exposure, analysts say, as contingency plans may be in works.

13 Nov 2025 - 11:50PMvideocam

European Union

EU to end duty-free perks for China’s Temu and Shein

The plan removes duty exemptions on low-value imports to target Chinese e-commerce, protect consumers, and boost EU sovereignty.

14 Nov 2025 - 2:10AM

Italy

Italy plans tax on low-value parcels, targeting China’s Shein and Temu

The move seeks to protect the local fashion industry from cheap imports and ‘non-European aggression’.

13 Nov 2025 - 2:56AMvideocam

E-commerce

Shein eyes US$2 billion profit in 2025 despite Trump tariffs

The upbeat full-year outlook comes as the fast-fashion e-commerce giant works to retain investor confidence ahead of a long-delayed IPO.

7 Nov 2025 - 11:00AMvideocam

Shein expects US$2 billion in profit this year despite the impact of US tariffs. Photo: Reuters

Paris

Video | Shein opens first physical store in Paris amid website suspension

The suspension follows outcry over childlike sex dolls being sold on the platform.

6 Nov 2025 - 4:35PM

China-France relations

Shein wants dialogue with French government over website suspension

French Prime Minister Sebastien Lecornu’s shock decision came on same day the fast-fashion giant opened its first permanent store in Paris.

6 Nov 2025 - 2:31AMvideocam

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Shein

Chinese fast-fashion juggernaut Shein to buy eco-friendly Everlane

The ‘jarring’ takeover bid arrives at a time when Everlane is struggling with weak sales and higher debt.

Meet Ella Devi, the ‘socialist socialite’ fashion influencer drawing Maga ire

Flood of small parcels from China pushes Belgian airport to limit

How Amazon uses closer China supply ties to counter tariffs, Shein and Temu

Amazon’s warehousing hub in Shenzhen streamlines shipping for Chinese sellers, cutting costs and delays amid rising competition and tariffs.

Amazon bets on Shenzhen smart warehouse to cut merchant storage costs by 45%

Amazon expands China push with smart warehouse model, aiming to retain sellers amid rising competition from Temu and Shein.

European Parliament heads to China after 8 years and lobbying from Beijing

Chair of consumer protection delegation due in China next week wants to convey ‘that our rules on product standards are to be followed’.

China’s global tech push

Chinese tech companies have become world leaders in areas such as AI, online entertainment, drones and autonomous driving, as they spearhead chuhai, the nation’s “going global” push.

EU too slow to act as China rewrites global trade rules, trade chief Sefcovic warns

Commissioner calls for faster trade probes and WTO reform as Brussels confronts overcapacity, subsidies and a US$424 billion deficit.

Rarely seen Shein founder praises Guangdong ‘roots’ as offshore listing stalls

Shein initially eyed a New York listing before switching to London after scrutiny by Washington over its supply chain and ties to China.

.css-1pcrwvc{color:#2aa191;}Opinion | How the next China shock is shaping hearts and minds

No longer confined to trade and technology, competition between China and the West is now playing out in the realm of cultural imagination.

Chinese e-commerce giant Shein could face EU ban over ‘childlike sex dolls’

Investigation will also look at the systems the online retailer uses to ensure illegal products are not being sold in Europe.

Opinion | ‘Becoming Chinese’ memes reflect a world shaped by China’s ascent

The memes are really about how deeply global digital life is embedded in Chinese-built systems – and how comfortable young people are with that.

Chinese-owned Temu catches up with Amazon in global cross-border e-commerce

Shein, another Chinese-founded retail giant, stabilised its market share at 9 per cent in 2025, while AliExpress held 8 per cent.

Opinion | Why Shein doesn’t have to be the model for the fashion industry

Although the fast fashion label had a bumper 2025 while familiar brands faced collapse, the industry should not conclude that speed and scale are everything.

From Shein to Labubu, French shoppers are buying Chinese for Christmas

This year’s wave of popularity for Chinese brands has not waned in France’s capital, with Shein’s store packed and Labubu dolls dotting trees.

Shein avoids France site ban after removing illegal goods

French court rejects Shein site ban, citing sporadic offences, as platform removes illicit items, but must enforce age checks for adult products.

Opinion | A complicated new EU-China showdown is quietly taking shape

For now, both sides still need each other and there is nowhere else to turn. But behind this reliance, irritation and paranoia are rising.

EU targets China’s Shein and Temu with new fees on low-value parcels

Tariffs’ impact may be limited given the Chinese e-commerce companies’ extensive warehouse and logistics networks across Europe.

Temu’s EU headquarters raided over Chinese subsidy concerns

The raid comes amid increasing concern within the European Union over cheap imports from China.

.css-19im5qg{color:#c79a00;}Explainer | As China’s companies become industry leaders, where in the world are they going?

Across numerous sectors, China’s firms are setting up shop worldwide – and gaining ground on their well-entrenched competitors.

Chinese vendors on Shein, Temu face tax changes at home and abroad

While the EU ends a duty exemption, a reform of China’s tax regime may present the bigger challenge for cross-border sellers.

China sellers brace as EU moves to tighten rules on low-value parcels, as US did

Merchants warn that margins will be squeezed, consumer prices may rise, and firms may shift markets as compliance costs and customs hits bite cross-border trade.

‘Compliance maze’: EU scrutiny of Huawei, ZTE, Shein ups stakes for China firms

Firms operaing in EU may face regulatory costs, political risk, supply-chain exposure, analysts say, as contingency plans may be in works.

EU to end duty-free perks for China’s Temu and Shein

The plan removes duty exemptions on low-value imports to target Chinese e-commerce, protect consumers, and boost EU sovereignty.

Italy plans tax on low-value parcels, targeting China’s Shein and Temu

The move seeks to protect the local fashion industry from cheap imports and ‘non-European aggression’.

Shein eyes US$2 billion profit in 2025 despite Trump tariffs

The upbeat full-year outlook comes as the fast-fashion e-commerce giant works to retain investor confidence ahead of a long-delayed IPO.

.css-1t72pn8{color:#C79A00;}Video | Shein opens first physical store in Paris amid website suspension

The suspension follows outcry over childlike sex dolls being sold on the platform.

Shein wants dialogue with French government over website suspension

French Prime Minister Sebastien Lecornu’s shock decision came on same day the fast-fashion giant opened its first permanent store in Paris.

Opinion | How the next China shock is shaping hearts and minds

Explainer | As China’s companies become industry leaders, where in the world are they going?

Video | Shein opens first physical store in Paris amid website suspension