• Balenciaga’s Demna Gvasalia debuted the Paris-based label’s latest collection at an event at the New York Stock Exchange attended by the likes of Kanye West
  • The show was a tale of two parts, with the first half featuring chic work-appropriate looks for grown-ups and the second a streetwear collaboration with Adidas

March 26 is Air Max Day – the day sneakerheads celebrate Nike’s most famous sports shoe line. This year sees the anniversary of the original Air Max 1, the Air Max 97 and the groundbreaking Nike Air Vapormax.

The co-founders of online shoe store Sneaker Surge explain how business is booming, their unique edge and why they owe some of their success to Chance… the Rapper.


Adidas has the Stan Smith shoe, Nike the Air Jordans, On has the Roger – and investment from Roger Federer, one of many sports pros won over by the Swiss company’s sneakers.