UBS Group AG: A leading multinational investment bank and financial services firm, headquartered in Zurich and Basel, Switzerland. It specialises in global wealth management, personal and corporate banking, asset management, and investment banking. UBS primarily serves ultra-high net worth and high net worth individuals, institutional investors, and corporate clients worldwide, alongside retail clients in Switzerland. Recognised as the world’s largest private bank, it significantly expanded its market position by acquiring Credit Suisse in 2023. UBS also maintains notable sponsorship deals, including with Roger Federer. Its overall business focus is on client-centric solutions, innovation, and sustainable finance.