White Rabbit, China’s beloved homemade candy, tries to modernise whilst maintaining tradition

White Rabbit is China’s beloved creamy candy, which earns US$1 billion a year in worldwide sales.

For many people, the sweet taste and chewy texture brings back happy childhood memories.

To keep up with the times, White Rabbit’s manufacturer is trying to continue tradition while appealing to a younger generation with innovative products, including new flavours.

(Photo: Xiaomei Chen)