‘Hurry, hurry’ culture helped build South Korea. But it’s deadly for bus commuters
- The death of a 21-year-old after her arm was stuck between the doors of a bus has led to national scrutiny over drivers speeding and braking without considering passengers’ safety
- Reforms have made some difference, but an expert says the ‘hurry, hurry’ mindset remains ingrained – with rushing commuters also likely to injure themselves, too

In January, 21-year-old Kim Jung-eun was killed when her arm was stuck between the doors of a bus, which dragged her for more than 10 metres before she fell and was crushed by its back tyre. The 62-year-old driver was charged with professional negligence resulting in death or accidental homicide.
“If the driver made sure the passenger got off or merely waited for three seconds for the passenger to get off the bus, there wouldn’t have been such an unnecessary and futile death,” Kim’s older sibling wrote in a national petition asking for bus safety protocols to be strengthened, and harsher punishments for bus accidents. The petition garnered more than 35,500 signatures.
Translated in Korean as ppalli, ppalli, South Korea’s “hurry, hurry” mindset came about when the country was rushing to catch up with developed Western nations. The economic revitalisation programmes of the 1960s, its pioneering Covid-19 drive-through clinics and its world-class internet speeds that are accessible from virtually anywhere inside South Korea are some of its results.