A Vietnamese woman carries children on a bicycle. Vietnam is one of the most region’s promising e-commerce markets, driven by its young population, growing middle class, high internet penetration and rising smartphone penetration. Photo: AFP
Dang Hoang Linh
Opinion

Opinion

Dang Hoang Linh

Vietnam’s e-commerce sector is booming, but why do consumers prefer Amazon and eBay?

  • Vietnamese platforms such as Tiki, Thegioididong and Sendo have become some of the most successful in the region
  • But despite growth of 30 per cent growth last year, low consumer confidence, logistics and infrastructure are constraining e-commerce in Vietnam
A Vietnamese woman carries children on a bicycle. Vietnam is one of the most region’s promising e-commerce markets, driven by its young population, growing middle class, high internet penetration and rising smartphone penetration. Photo: AFP
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