Shoppers take pictures with cosplayers dressed in outfits from the Netflix series Squid Game in Kuala Lumpur. Photo: AFP
Opinion
Opinion
Abacus
by Neil Newman
Squid Game, Hellbound: will South Korea displace Japan as the new cultural superpower in Asia?
The popularity of Korean Netflix dramas this year is increasing exposure to all aspects of the country’s culture, from films and music to make up and menus
When mass travel finally returns, will Seoul, Busan and Jeju be the next big “must visit” destinations, leaving Tokyo, Kyoto and Sapporo in the dust?