Shoppers take pictures with cosplayers dressed in outfits from the Netflix series Squid Game in Kuala Lumpur. Photo: AFP
Shoppers take pictures with cosplayers dressed in outfits from the Netflix series Squid Game in Kuala Lumpur. Photo: AFP
Neil Newman
Opinion

Opinion

Abacus by Neil Newman

Squid Game, Hellbound: will South Korea displace Japan as the new cultural superpower in Asia?

  • The popularity of Korean Netflix dramas this year is increasing exposure to all aspects of the country’s culture, from films and music to make up and menus
  • When mass travel finally returns, will Seoul, Busan and Jeju be the next big “must visit” destinations, leaving Tokyo, Kyoto and Sapporo in the dust?

Shoppers take pictures with cosplayers dressed in outfits from the Netflix series Squid Game in Kuala Lumpur. Photo: AFP
Shoppers take pictures with cosplayers dressed in outfits from the Netflix series Squid Game in Kuala Lumpur. Photo: AFP
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