A still from Tanishq‘s pulled ’Ekatvam’ advert shows the pregnant Hindu wife character being escorted to her baby shower by an older Muslim woman she calls mother. Photo: YouTube A still from Tanishq‘s pulled ’Ekatvam’ advert shows the pregnant Hindu wife character being escorted to her baby shower by an older Muslim woman she calls mother. Photo: YouTube
A still from Tanishq‘s pulled ’Ekatvam’ advert shows the pregnant Hindu wife character being escorted to her baby shower by an older Muslim woman she calls mother. Photo: YouTube

‘Love Jihad’: India’s Tanishq pulls heartfelt interfaith jewellery advert after backlash from Hindu nationalists

  • Hindu nationalist trolls claimed the ad was part of a conspiracy that purports Muslim men only marry women of other faiths to convert them
  • Controversy surrounding the ad, which portrayed a baby shower, comes against a backdrop of rising interfaith tensions under PM Narendra Modi

Topic |   India
A still from Tanishq‘s pulled ’Ekatvam’ advert shows the pregnant Hindu wife character being escorted to her baby shower by an older Muslim woman she calls mother. Photo: YouTube A still from Tanishq‘s pulled ’Ekatvam’ advert shows the pregnant Hindu wife character being escorted to her baby shower by an older Muslim woman she calls mother. Photo: YouTube
A still from Tanishq‘s pulled ’Ekatvam’ advert shows the pregnant Hindu wife character being escorted to her baby shower by an older Muslim woman she calls mother. Photo: YouTube
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