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The Philippines
AsiaSoutheast Asia

Dear God, please send the Philippines some tourists

Work is under way to restore many of the Spanish colonial-era churches around the country as the government tries to lure Catholics from overseas

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Ruben Enaje reacts after he was nailed to the cross for the 32nd year in a row during a re-enactment of Jesus Christ's sufferings as part of Good Friday rituals in the village of San Pedro Cutud, Pampanga province, northern Philippines. Photo: AFP
Steven Borowiec
Easter, called Holy Week in the Philippines, is a time for family and religious observance in this largely Catholic country, and a fleeting period when Manila’s gridlocked traffic eases as people flee the big city for the countryside.

It’s this trend of “faith tourism” – people travelling specifically to visit holy sites – that has Philippine tourism officials looking to capitalise on the country’s religious monuments. 

Earlier this year, the Philippine Department of Tourism announced plans to turn the country into a “faith tourism mecca”. And with work underway to restore many of the Spanish colonial-era churches, the government hopes to promote the country as a religious tourism destination for Catholics overseas.

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Tourism in the Philippines has long lagged behind other Southeast Asian countries despite the lure of its tropical climate, archipelago of islands, white-sand beaches and other natural wonders. The country drew 6.7 million tourists in 2017, far fewer than the 35 million that visited Thailand. 

Roman Catholic priests bless with holy water palm frond-waving devotees in observance of Palm Sunday at Baclaran church in suburban Paranaque city, southeast of Manila, Philippines. Photo: AP
Roman Catholic priests bless with holy water palm frond-waving devotees in observance of Palm Sunday at Baclaran church in suburban Paranaque city, southeast of Manila, Philippines. Photo: AP
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“The natural attractions, though unique in many ways, are not sufficiently strong in themselves to attract the numbers required to support a significant tourism sector,” a section on the department’s website reads.

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