Advertisement
South Korea
This Week in AsiaSociety

How turbulence at Korean Air became a rallying call for equality

A Kakao Talk chat room set up by tax authorities for people to rat on the owners of Korean Air has become a platform against injustice at the core of society

Reading Time:4 minutes
Why you can trust SCMP
A Korean Air passenger plane at Hong Kong International Airport. An online chat room has become a forum for those to complain about the family running the airline. Photo: Edward Wong
Steven Borowiec

Upon entering the chat room on the instant messaging app Kakao Talk, the first thing users see is a message promising that anyone who provides evidence of illegal acts by a certain airline may remain anonymous and won’t be publicly identified in any way.

The chat room has been set up by the tax office in the South Korean city of Incheon, the location of the country’s main airport, as part of an investigation into allegations of illegal smuggling of duty-free goods by the family that founded Hanjin Group, a conglomerate that began after the second world war that now owns Korean Air, a major airline.

South Korea’s ‘Smart City’ Songdo: not quite smart enough?

But instead of being a den for dime dropping, the chat is a mix of vitriol and despair over South Korea’s inequality, something the current government is working to address, and an interesting glimpse into current public sentiment.

Advertisement
Kakao Talk is the most popular smartphone app in South Korea, used by 92 per cent of smartphone users, so it makes sense that authorities would use it to seek tips from the public.

But a review of hundreds of messages sent in the chat room reveals little in the way of evidence. Instead, participants use the space to ridicule the investigative authorities and complain about South Korean officialdom’s inability, or unwillingness, to rein in the excesses of the country’s wealthy elite.

Advertisement
Cho Hyun-ah, the eldest daughter of Korean Air Chairman Cho Yang-Ho and former vice-president of the airline company. Photo: EPA
Cho Hyun-ah, the eldest daughter of Korean Air Chairman Cho Yang-Ho and former vice-president of the airline company. Photo: EPA
Advertisement
Select Voice
Choose your listening speed
Get through articles 2x faster
1.25x
250 WPM
Slow
Average
Fast
1.25x