This year marks the Hong Kong Cancer Fund's (HKCF) 11th Pink Revolution, a month-long campaign in October to increase awareness of breast cancer. Singer and actress Coco Lee is this year's Pink Ambassador. She will appear in print and television ads, and attend events throughout the month. Lee, 36, who is married to businessman Bruce Rockowitz, says she and her husband have supported HKCF for many years. But this year she wanted to do more than donate money. "You need people to do things. I'm ready; let's help, let's do something," she says. Rockowitz's mother had breast cancer about 15 years ago, and Lee understands how tough the journey for patients can be. "A lot of women in Hong Kong have no idea about breast cancer," she says. "I want to spread the word. We want to send the message that breast cancer is not a death sentence. The earlier you detect it, the more chance you have of surviving." Through Pink Revolution, the HKCF aims to raise HK$4 million to support its free breast cancer services that benefit more than 7,000 women a year. Here's how you can get involved. For details, go to cancer-fund.org/pink