Melissa Twigg

Melissa Twigg

Melissa Twigg is an award-winning British journalist getting over a serious case of geographical commitment phobia. After 12 years of living in Paris, Cape Town and Hong Kong, she recently returned to London where she writes about art, travel, fashion, design and environmental issues in the cities she knows best.

Latest from Melissa Twigg

Hermès and Chanel limit bag purchases to keep them exclusive and stoke desire for their products

Chanel has raised its prices several times since the start of the pandemic and, like Hermès, is now limiting the number of items a customer can buy to maintain exclusivity and stoke demand.

Chanel has raised its prices several times since the start of the pandemic and, like Hermès, is now limiting the number of items a customer can buy to maintain exclusivity and stoke demand.

10 Jan 2022 - 10:10AM
Peng Shuai: will sponsor Adidas speak out on sexual assault allegation and ensuing controversy? The dilemma sportswear brands face as China’s Winter Olympics nears

Long-time sponsor Adidas has stayed quiet over the Chinese tennis player’s sexual assault allegation, reflecting a dilemma many brands face as the Beijing Winter Olympics nears.

Long-time sponsor Adidas has stayed quiet over the Chinese tennis player’s sexual assault allegation, reflecting a dilemma many brands face as the Beijing Winter Olympics nears.

2 Dec 2021 - 8:34PM
Why the miniskirt is back on catwalks everywhere from Dior to Prada to Miu Miu, and how to wear one this winter

Thigh-high hemlines are in again – and why not? Since Mary Quant invented the miniskirt it’s been about optimism – and sex appeal. If you don’t think your legs are up to it, add tights and knee-high boots this winter.

Thigh-high hemlines are in again – and why not? Since Mary Quant invented the miniskirt it’s been about optimism – and sex appeal. If you don’t think your legs are up to it, add tights and knee-high boots this winter.

22 Nov 2021 - 7:40AM
Why Western luxury brands bought by Chinese investors fail – the buyers lack the experience and know-how to turn them around

A Chinese company tried in vain to build a luxury conglomerate to rival LVMH by buying up storied Western brands such as Gieves & Hawkes. Chinese investors don’t know fashion well enough, experts say.

A Chinese company tried in vain to build a luxury conglomerate to rival LVMH by buying up storied Western brands such as Gieves & Hawkes. Chinese investors don’t know fashion well enough, experts say.

10 Nov 2021 - 8:45AM
What happened to United Colors of Benetton? How Zara, H&M and Uniqlo stole its thunder

Does Benetton still exist? The Italian fashion brand, once hugely successful, has been supplanted by other names like Zara, H&M and Uniqlo.

Does Benetton still exist? The Italian fashion brand, once hugely successful, has been supplanted by other names like Zara, H&M and Uniqlo.

30 Sep 2021 - 12:23AM
Lebanon’s turbulent history echoes through Beirut fashion and jewellery designers’ dramatic work

War, colonisation and 2020’s devastating port explosion have taken their toll on Lebanon, but its young fashion talent is among the most dynamic in the Middle East.

War, colonisation and 2020’s devastating port explosion have taken their toll on Lebanon, but its young fashion talent is among the most dynamic in the Middle East.

25 Sep 2021 - 1:15PM
Gucci has an It bag, so does Louis Vuitton: can Telfar, loved by Bella Hadid and Beyoncé, become the next iconic bag brand?

No women’s handbag launched in recent years has reached It bag status, but Telfar’s vegan leather tote – beloved by stars from Bella Hadid to Beyoncé – comes close.

No women’s handbag launched in recent years has reached It bag status, but Telfar’s vegan leather tote – beloved by stars from Bella Hadid to Beyoncé – comes close.

15 Sep 2021 - 2:44PM
Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in China, when scandal engulfs your brand ambassador you need a new strategy

Bulgari and Louis Vuitton brand had to drop actor Kris Wu as a brand ambassador in China after he was accused of rape, and Prada cut ties with scandal-hit actress Zheng Shuang. What lessons should they learn?

Bulgari and Louis Vuitton brand had to drop actor Kris Wu as a brand ambassador in China after he was accused of rape, and Prada cut ties with scandal-hit actress Zheng Shuang. What lessons should they learn?

13 Sep 2021 - 2:53PM
Explainer | Chanel, Primark don’t sell fashion online – for different reasons: one to remain an exclusive brand and the other because it’s not worth it

The idea that fast-fashion retailer Primark and luxury brand Chanel are in any way similar may seem laughable, yet both brands are steadfastly ignoring the e-commerce boom.

The idea that fast-fashion retailer Primark and luxury brand Chanel are in any way similar may seem laughable, yet both brands are steadfastly ignoring the e-commerce boom.

24 Aug 2021 - 9:15AM
Valentino and Saint Laurent shows, Lady Kitty Spencer’s wedding in Dolce & Gabbana, Katy Perry and Orlando Bloom – why this has been Italy’s summer, in fashion at least

Valentino and Saint Laurent shows, Lady Kitty Spencer’s wedding in Dolce & Gabbana, Katy Perry and Orlando Bloom – when it comes to fashion, Italy was the place to be this summer.

Valentino and Saint Laurent shows, Lady Kitty Spencer’s wedding in Dolce & Gabbana, Katy Perry and Orlando Bloom – when it comes to fashion, Italy was the place to be this summer.

14 Aug 2021 - 10:11AM
Korean skincare loses its edge as Chinese embrace luxury Western brands and global customers seek simpler routines

K-pop still rules the music charts and K-dramas dominate Netflix – but K-beauty is losing its edge as global customers turn away from its complicated 10-step routines.

K-pop still rules the music charts and K-dramas dominate Netflix – but K-beauty is losing its edge as global customers turn away from its complicated 10-step routines.

16 Aug 2021 - 9:56AM
Practical, ethical, and on trend: repairs to luxury fashion and accessories are growing, with a nudge from Prince Charles

There’s nothing old-fashioned about getting clothes, bags and shoes repaired these days. Just ask that unlikely fashion guru Prince Charles, and luxury companies from Hermès to Farfetch.

There’s nothing old-fashioned about getting clothes, bags and shoes repaired these days. Just ask that unlikely fashion guru Prince Charles, and luxury companies from Hermès to Farfetch.

12 Jul 2021 - 7:15AM
China’s ageing population is an untapped resource for brands, and AI advertising could help attract a growing group of silver-haired customers

China’s population is getting older, and fashion labels need to look at the over-60s; they are already worth US$881 million and have become used to shopping online. Targeted advertising using AI and mature KOLs are being used to attract silver fashionistas.

China’s population is getting older, and fashion labels need to look at the over-60s; they are already worth US$881 million and have become used to shopping online. Targeted advertising using AI and mature KOLs are being used to attract silver fashionistas.

5 Jul 2021 - 3:15PM
Rent the Runway, By Rotation lead the rental fashion trend in the West, but why isn’t it catching on in China?

Boris Johnson’s wife wore a rented gown to their wedding and platforms like Rent the Runway and By Rotation are growing fast, but renting clothes remains unpopular in China and Asia.

Boris Johnson’s wife wore a rented gown to their wedding and platforms like Rent the Runway and By Rotation are growing fast, but renting clothes remains unpopular in China and Asia.

23 Jun 2021 - 10:21AM
From Vogue cover to Dior ad campaign, transgender models shine in Asia

Fashion is embracing trans rights, notably in Asia – where the cover of the June 2021 issue of Vogue Thailand features three models, all of them trans women.

Fashion is embracing trans rights, notably in Asia – where the cover of the June 2021 issue of Vogue Thailand features three models, all of them trans women.

18 Jun 2021 - 7:15PM
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns

Brands such as Omega, Nike, Adidas and Asics who sponsor the Olympics or national teams will agonise over the tone and message of their ad campaigns for the Tokyo Games.

Brands such as Omega, Nike, Adidas and Asics who sponsor the Olympics or national teams will agonise over the tone and message of their ad campaigns for the Tokyo Games.

1 Jun 2021 - 7:02PM
Elephant baby boom, drop in ivory poaching in Kenya’s Amboseli National Park offer hope for the future

Kenya’s elephants are having a good year. As well as a baby boom, Amboseli National Park recorded just nine incidents of elephant poaching in 2020, compared with hundreds a decade ago. An education campaign in Asia has helped.

Kenya’s elephants are having a good year. As well as a baby boom, Amboseli National Park recorded just nine incidents of elephant poaching in 2020, compared with hundreds a decade ago. An education campaign in Asia has helped.

22 May 2021 - 3:49PM
BTS for Louis Vuitton, Blackpink’s Jisoo for Dior: why luxury brands are choosing Asian celebrities as their global ambassadors

Big names in luxury, such as Louis Vuitton, Saint Laurent, Dior and Estée Lauder are looking to the East for their newest celebrity ambassadors (think BTS, Blackpink).

Big names in luxury, such as Louis Vuitton, Saint Laurent, Dior and Estée Lauder are looking to the East for their newest celebrity ambassadors (think BTS, Blackpink).

18 May 2021 - 8:03PM
Nike, Chanel, Hermès: internet-based vintage fashion auctions are bidding for Chinese collectors and younger clients

The appetite for vintage fashion, and pieces by Nike, Chanel and Hermès, is increasing, and auction houses are dedicating events to selling preloved designer gear. Online fashion auctions are attracting Chinese customers and younger clients.

The appetite for vintage fashion, and pieces by Nike, Chanel and Hermès, is increasing, and auction houses are dedicating events to selling preloved designer gear. Online fashion auctions are attracting Chinese customers and younger clients.

11 May 2021 - 7:22PM
Bras trade sex appeal for comfort – think silk, cashmere, and Zara’s Female Gaze line – and coronavirus lockdowns give the trend an added push

Cleavage is out and comfort is in for bras and bralettes, a trend accelerated by coronavirus lockdowns when women stopped dressing to please men and some ditched their brassieres altogether.

Cleavage is out and comfort is in for bras and bralettes, a trend accelerated by coronavirus lockdowns when women stopped dressing to please men and some ditched their brassieres altogether.

3 May 2021 - 12:01PM
Luxury stores play nice with Chinese professional shoppers they once frowned upon, as brands’ sales and profits plummet

Chinese professional shoppers were a common sight in luxury stores in London before the coronavirus pandemic, WeChatting their China-based clients about the latest goods. Will they return?

Chinese professional shoppers were a common sight in luxury stores in London before the coronavirus pandemic, WeChatting their China-based clients about the latest goods. Will they return?

22 Apr 2021 - 5:34AM
Meghan Markle or Kate Middleton – who will be the ultimate royal fashion icon?

The recent Oprah interview and tension between Markle and Middleton will only up the fashion world’s obsession with the pair, but who will end up the British royal family’s true style icon?

The recent Oprah interview and tension between Markle and Middleton will only up the fashion world’s obsession with the pair, but who will end up the British royal family’s true style icon?

19 Mar 2021 - 2:15PM
Timberlands, Birkenstocks and Dr Martens, footwear brands once passed off as second-rate and clunky, are having a moment – here’s why

Timberlands, Birkenstocks and Dr Martens used to be passed off as heavy and ugly – now fashionistas are likely to have at least one pair of each in their wardrobes.

Timberlands, Birkenstocks and Dr Martens used to be passed off as heavy and ugly – now fashionistas are likely to have at least one pair of each in their wardrobes.

9 Mar 2021 - 2:30AM
Opinion | Why what Kamala Harris wears matters – it’s about much more than fashion

Comment of the sartorial choices of the US vice president and you’ll be accused of sexism, but what’s in Harris’ wardrobe is arguably about more than the clothes it contains.

Comment of the sartorial choices of the US vice president and you’ll be accused of sexism, but what’s in Harris’ wardrobe is arguably about more than the clothes it contains.

6 Mar 2021 - 11:15PM
In the gardens of Coco Chanel, Christian Dior and Yves Saint Laurent – where flowers and fashion unite

Some of the world’s great designers were not only been inspired by gardens but created their own enduringly beautiful grounds. From England to Morocco, many are open to visitors.

Some of the world’s great designers were not only been inspired by gardens but created their own enduringly beautiful grounds. From England to Morocco, many are open to visitors.

5 Mar 2021 - 3:45PM
Brexit may kill London as a luxury shopping destination, with scrapping of tax rebate on purchases likely to put off international customers

When Britain left the European Union it scrapped a value-added-tax rebate on luxury purchases so EU nationals could not benefit from it. The rebate was popular with global luxury shoppers, and London risks losing its appeal to them, hurting local brands.

When Britain left the European Union it scrapped a value-added-tax rebate on luxury purchases so EU nationals could not benefit from it. The rebate was popular with global luxury shoppers, and London risks losing its appeal to them, hurting local brands.

8 Feb 2021 - 6:47PM
China’s new fashion hubs rising as luxury brands look to cities like Chengdu and Hangzhou for millennials growing in wealth

With the market saturated in China’s top-tier cities, luxury brands are turning to fashion-conscious millennials in second- and third-tier cities such as Chengdu and Hangzhou.

With the market saturated in China’s top-tier cities, luxury brands are turning to fashion-conscious millennials in second- and third-tier cities such as Chengdu and Hangzhou.

18 Jan 2021 - 6:48PM
The Netflix effect: from Princess Diana’s fashion in The Crown to Lily Collins’ outfits in Emily in Paris, how streaming TV, not the red carpet, affects the way we dress

Netflix may soon be more powerful than Vogue when it comes to influencing how we dress.

Netflix may soon be more powerful than Vogue when it comes to influencing how we dress.

17 Feb 2021 - 4:34PM
Banned in China but Instagram the key to reaching its luxury shoppers, experts say

You might need a VPN to view Instagram in China but wealthy luxury shoppers, especially those who have studied abroad, are still inspired by the platform, experts say.

You might need a VPN to view Instagram in China but wealthy luxury shoppers, especially those who have studied abroad, are still inspired by the platform, experts say.

14 Dec 2020 - 7:38PM
Why Amazon is failing to sell luxury fashion but Alibaba is succeeding

Amazon has been trying to crack the fashion luxury business for years, while Alibaba’s Tmall has become the go-to for luxury brands in China.

Amazon has been trying to crack the fashion luxury business for years, while Alibaba’s Tmall has become the go-to for luxury brands in China.

4 Dec 2020 - 4:03PM