Melissa Twigg

Melissa Twigg

Melissa Twigg is an award-winning British journalist getting over a serious case of geographical commitment phobia. After 12 years of living in Paris, Cape Town and Hong Kong, she recently returned to London where she writes about art, travel, fashion, design and environmental issues in the cities she knows best.

Latest from Melissa Twigg

Forced labour: clothing brands have the chance to press China amid post-virus slowdown, rights advocate says

With US legislators debating laws to deter the use of forced Uygur labour in China, and the garment industry in crisis after coronavirus, now is the time for apparel brands to pressure Beijing, a rights advocate says.

16 Jun 2020 - 10:04PM

With US legislators debating laws to deter the use of forced Uygur labour in China, and the garment industry in crisis after coronavirus, now is the time for apparel brands to pressure Beijing, a rights advocate says.

Forced labour: clothing brands have the chance to press China amid post-virus slowdown, rights advocate says
For luggage makers, travel slump creates worst case scenario – they need to quickly develop new markets and an online sales strategy

Rimowa, Samsonite and Away stores are shut, while a 106-year-old luggage firm, Antler, has gone bust. Brands need new products and a switch to direct selling.

7 Jun 2020 - 5:08PM

Rimowa, Samsonite and Away stores are shut, while a 106-year-old luggage firm, Antler, has gone bust. Brands need new products and a switch to direct selling.

For luggage makers, travel slump creates worst case scenario – they need to quickly develop new markets and an online sales strategy
Why Chinese luxury shoppers won’t return to Hong Kong soon – protests, prices and death of the city’s ‘experience’

Chinese tourists could start visiting Hong Kong as early as the end of May if travel restrictions are relaxed, but a resumption of the city’s anti-government protests, and cheaper luxury goods at home, could see many still stay away.

20 May 2020 - 6:56PM

Chinese tourists could start visiting Hong Kong as early as the end of May if travel restrictions are relaxed, but a resumption of the city’s anti-government protests, and cheaper luxury goods at home, could see many still stay away.

Why Chinese luxury shoppers won’t return to Hong Kong soon – protests, prices and death of the city’s ‘experience’
How Walmart, Gap and other fashion retailers hit by lockdowns put women at risk of slavery in developing countries by not paying their bills

Companies including Walmart and Gap won’t commit to paying in full for recent garment orders. This has forced factories to lay off staff, who lack financial support and may be vulnerable to slavery.

13 May 2020 - 7:35PM

Companies including Walmart and Gap won’t commit to paying in full for recent garment orders. This has forced factories to lay off staff, who lack financial support and may be vulnerable to slavery.

How Walmart, Gap and other fashion retailers hit by lockdowns put women at risk of slavery in developing countries by not paying their bills
Celebrity diaries wiped clean, stylists to the likes of Beyoncé, Jay-Z, and LeBron James pause for breath and ponder what fashion’s new normal will be

The men and women who prep A-list clients for glamour appearances should have been at the Met Gala on Monday, and getting ready to jet off to Cannes. The coronavirus has wiped their diaries, and put their future in doubt.

5 May 2020 - 4:57PM

The men and women who prep A-list clients for glamour appearances should have been at the Met Gala on Monday, and getting ready to jet off to Cannes. The coronavirus has wiped their diaries, and put their future in doubt.

Celebrity diaries wiped clean, stylists to the likes of Beyoncé, Jay-Z, and LeBron James pause for breath and ponder what fashion’s new normal will be
Fashion and the coronavirus: survival of the fittest – why some brands won’t make it, and how those that do must adapt

Much like the health crisis itself, brands that went into it in good health will survive. But they will have to change, move more sales online, and take a less-is-more approach to collections. Then they have to hope consumers want to shop.

15 Apr 2020 - 10:45AM

Much like the health crisis itself, brands that went into it in good health will survive. But they will have to change, move more sales online, and take a less-is-more approach to collections. Then they have to hope consumers want to shop.

Fashion and the coronavirus: survival of the fittest – why some brands won’t make it, and how those that do must adapt
What will coronavirus do to sportswear sales? Nike’s China figures offer a clue

Major sports events have been cancelled but Nike posted healthy digital sales returns in China, despite an overall fall. Is that a sign of what could happen to the sportswear, athleisure and activewear markets amid the coronavirus?

3 Apr 2020 - 5:15AM

Major sports events have been cancelled but Nike posted healthy digital sales returns in China, despite an overall fall. Is that a sign of what could happen to the sportswear, athleisure and activewear markets amid the coronavirus?

What will coronavirus do to sportswear sales? Nike’s China figures offer a clue
Coronavirus pandemic: how North Korean factories could benefit as the rest of the world goes into lockdown

As China and South Korea deal with the virus pandemic, North Korea appears to be free of infection. This could be a boom time for manufacturing in the hermit state, with its cheap labour and lack of worker protection.

31 Mar 2020 - 5:09PM

As China and South Korea deal with the virus pandemic, North Korea appears to be free of infection. This could be a boom time for manufacturing in the hermit state, with its cheap labour and lack of worker protection.

Coronavirus pandemic: how North Korean factories could benefit as the rest of the world goes into lockdown
How will Savile Row measure up in a fast changing future? More trunk shows in China, e-commerce and youth

US trade tariffs, Brexit, Asian competition and casual trends have all had an impact on Savile Row, but the famous tailoring street is fighting back, with aggressive marketing in China and online, and younger tailors.

17 Mar 2020 - 4:58PM

US trade tariffs, Brexit, Asian competition and casual trends have all had an impact on Savile Row, but the famous tailoring street is fighting back, with aggressive marketing in China and online, and younger tailors.

How will Savile Row measure up in a fast changing future? More trunk shows in China, e-commerce and youth
When streetwear brands like Supreme, Bape, go mainstream, how do they keep their original fans – and do they care?

Streetwear brands like Supreme and Bape that are acquired by big apparel groups and become mainstream are forced to find a balance between their anti-establishment roots and keeping investors happy. Do they manage it?

6 Mar 2020 - 5:03AM

Streetwear brands like Supreme and Bape that are acquired by big apparel groups and become mainstream are forced to find a balance between their anti-establishment roots and keeping investors happy. Do they manage it?

When streetwear brands like Supreme, Bape, go mainstream, how do they keep their original fans – and do they care?
How the coronavirus is affecting global fashion production, from high street brands to luxury labels

From Burberry and Victoria Beckham to high street brands, the coronavirus is hitting global fashion production hard as factories in China halt work, with fears of serious long-term complications if the outbreak continues later into the year.

29 Feb 2020 - 6:12PM

From Burberry and Victoria Beckham to high street brands, the coronavirus is hitting global fashion production hard as factories in China halt work, with fears of serious long-term complications if the outbreak continues later into the year.

How the coronavirus is affecting global fashion production, from high street brands to luxury labels
Do fashion brands breaking into mainland China still need Hong Kong?

Where once they started in Hong Kong, some international fashion labels looking to break into mainland China are bypassing the city and taking their wares straight to mainland shoppers.

13 Feb 2020 - 10:56AM

Where once they started in Hong Kong, some international fashion labels looking to break into mainland China are bypassing the city and taking their wares straight to mainland shoppers.

Do fashion brands breaking into mainland China still need Hong Kong?
How Chinese fashion brands can achieve global domination and stop being ignored in the West

China buys, produces and exports most of the world’s clothing, but most Western consumers would struggle to name a Chinese fashion brand. We look at how this can change – starting with labels learning to tell their own story.

22 Jan 2020 - 9:14AM

China buys, produces and exports most of the world’s clothing, but most Western consumers would struggle to name a Chinese fashion brand. We look at how this can change – starting with labels learning to tell their own story.

How Chinese fashion brands can achieve global domination and stop being ignored in the West
Not even a teenager but already a streetwear influencer: Generation Z’s hypebeasts and sneakerheads elbow millennials aside

Move over, millennials – labels are targeting the younger Generation Z as their next big market, thanks to the rise of young internet influencers who eschew established brands such as Supreme for independent names.

7 Jan 2020 - 7:28PM

Move over, millennials – labels are targeting the younger Generation Z as their next big market, thanks to the rise of young internet influencers who eschew established brands such as Supreme for independent names.

Not even a teenager but already a streetwear influencer: Generation Z’s hypebeasts and sneakerheads elbow millennials aside
How rich Chinese students with huge allowances are reshaping the West’s retail scenes, creating an industry aimed at marketing goods to them

Rich Chinese students in the US, Europe, Canada and Australia are using their huge allowances to fund luxury shopping sprees, creating an industry aimed at marketing goods to them that they then promote on Chinese social media.

9 Dec 2019 - 7:46PM

Rich Chinese students in the US, Europe, Canada and Australia are using their huge allowances to fund luxury shopping sprees, creating an industry aimed at marketing goods to them that they then promote on Chinese social media.

How rich Chinese students with huge allowances are reshaping the West’s retail scenes, creating an industry aimed at marketing goods to them
Fashion fights facial recognition systems via garish make-up, face-printed T-shirts, punk hair extensions

The fashion industry has ways to help people, such as protesters, defeat facial recognition systems: make up your face in swirls, odds shapes and primary colours, wear a decoy T-shirt, or don a hairpiece with spikes or a fringe obscuring half your face.

27 Nov 2019 - 1:02PM

The fashion industry has ways to help people, such as protesters, defeat facial recognition systems: make up your face in swirls, odds shapes and primary colours, wear a decoy T-shirt, or don a hairpiece with spikes or a fringe obscuring half your face.

Fashion fights facial recognition systems via garish make-up, face-printed T-shirts, punk hair extensions
US-China trade war accelerates apparel factories’ shift from China to Southeast Asia and Bangladesh

Fashion manufacturing was shifting out of China before Donald Trump’s election, thanks to rising costs and China’s desire to move up the value chain. For suppliers, Vietnam is first choice for footwear, while Bangladesh has a skilled workforce.

5 Nov 2019 - 7:11PM

Fashion manufacturing was shifting out of China before Donald Trump’s election, thanks to rising costs and China’s desire to move up the value chain. For suppliers, Vietnam is first choice for footwear, while Bangladesh has a skilled workforce.

US-China trade war accelerates apparel factories’ shift from China to Southeast Asia and Bangladesh
Generation Z in China the new focus of luxury fashion brands, which woo them with sneakers, streetwear and celebrities such as Fan Chengcheng

Shoppers in China born since the mid-1990s spend more than counterparts in other markets, but getting their custom is a challenge for Western luxury brands.

7 Oct 2019 - 5:53PM

Shoppers in China born since the mid-1990s spend more than counterparts in other markets, but getting their custom is a challenge for Western luxury brands.

Generation Z in China the new focus of luxury fashion brands, which woo them with sneakers, streetwear and celebrities such as Fan Chengcheng
Masterpiece London in Hong Kong: the art and antiques fair that wants to broaden horizons

The decade-old Masterpiece London fair – set to show in Hong Kong in October – wants to encourage everyone from connoisseurs to casual browsers to explore various disciplines.

21 Sep 2019 - 6:15PM

The decade-old Masterpiece London fair – set to show in Hong Kong in October – wants to encourage everyone from connoisseurs to casual browsers to explore various disciplines.

Masterpiece London in Hong Kong: the art and antiques fair that wants to broaden horizons
Chinese millennial mothers are changing the face of luxury childrenswear retailing, a US$6.6 billion industry

A generation of Chinese mums has grown up with the internet. ‘Mommy blogs’ and social media posts by ‘normal’ women about their kids’ fashion choices have more influence on these millennial mothers’ childrenswear purchases than KOLs.

18 Sep 2019 - 8:23PM

A generation of Chinese mums has grown up with the internet. ‘Mommy blogs’ and social media posts by ‘normal’ women about their kids’ fashion choices have more influence on these millennial mothers’ childrenswear purchases than KOLs.

Chinese millennial mothers are changing the face of luxury childrenswear retailing, a US$6.6 billion industry
Luxury European department stores open in China, target ‘refined’ millennials and their spending power

At home in Europe, their biggest overseas customer segment is Chinese, and now Fortnum & Mason is opening in China and Galeries Lafayette is adding more stores there. A brand consultant has a word of warning.

8 Sep 2019 - 7:15PM

At home in Europe, their biggest overseas customer segment is Chinese, and now Fortnum & Mason is opening in China and Galeries Lafayette is adding more stores there. A brand consultant has a word of warning.

Luxury European department stores open in China, target ‘refined’ millennials and their spending power
China deepens fashion links with Italy as Belt and Road plan brings two countries closer

Italy was the first G7 country to endorse China’s Belt and Road initiative, making it easier to access each other’s products. Meanwhile, the Italian fashion industry is working to break the stigma around Chinese designers.

20 Aug 2019 - 7:21PM

Italy was the first G7 country to endorse China’s Belt and Road initiative, making it easier to access each other’s products. Meanwhile, the Italian fashion industry is working to break the stigma around Chinese designers.

China deepens fashion links with Italy as Belt and Road plan brings two countries closer
How Snapchat dysmorphia drives teens to plastic surgery to copy looks phone camera filters give them

Young people look obsessively through heavily filtered photos of influencers on Instagram, Snapchat and Weibo, and of themselves, then ask surgeons to copy them – a phenomenon known as Snapchat dysmorphia.

17 Jun 2019 - 7:22PM

Young people look obsessively through heavily filtered photos of influencers on Instagram, Snapchat and Weibo, and of themselves, then ask surgeons to copy them – a phenomenon known as Snapchat dysmorphia.

How Snapchat dysmorphia drives teens to plastic surgery to copy looks phone camera filters give them
Why influencers like Kim Kardashian and Gigi Hadid can’t break China

Despite their celebrity status and huge Instagram following in the West, many influencers lack understanding of how Chinese social media works. That Kardashian and others post their Weibo content in English shows the problem.

5 May 2019 - 9:51AM

Despite their celebrity status and huge Instagram following in the West, many influencers lack understanding of how Chinese social media works. That Kardashian and others post their Weibo content in English shows the problem.

Why  influencers like Kim Kardashian and Gigi Hadid can’t break China
My friend Mary Quant, the London fashion designer who defined the swinging ’60s

Quant opened a boutique on London’s King’s Road in 1955, gave the miniskirt its name and dominated young women’s fashion in the ’60s. An exhibition of her work which runs until 2020 is a reminder of her place in fashion history.

7 Apr 2019 - 9:35PM

Quant opened a boutique on London’s King’s Road in 1955, gave the miniskirt its name and dominated young women’s fashion in the ’60s. An exhibition of her work which runs until 2020 is a reminder of her place in fashion history.

My friend Mary Quant, the London fashion designer who defined the swinging ’60s
Michelle Obama and Lupita Nyong’o in Maki Oh – has African fashion’s time finally come?

From Nigeria to Cape Town, African fashion designers are going out to the world and winning fans. Maki Oh, Lisa Folawiyo, Kenneth Ize, Thebe Magugu, Laduma Ngxokolo – these are some of the names fashion followers need to know.

4 Apr 2019 - 7:47PM

From Nigeria to Cape Town, African fashion designers are going out to the world and winning fans. Maki Oh, Lisa Folawiyo, Kenneth Ize, Thebe Magugu, Laduma Ngxokolo – these are some of the names fashion followers need to know.

Michelle Obama and Lupita Nyong’o in Maki Oh – has African fashion’s time finally come?
South Korean designer Rejina Pyo is one to watch at London Fashion Week

Since setting up her label in 2014, London-based designer Rejina Pyo has produced some of the most talked about items in the fashion industry.

19 Feb 2019 - 8:28PM

Since setting up her label in 2014, London-based designer Rejina Pyo has produced some of the most talked about items in the fashion industry.

South Korean designer Rejina Pyo is one to watch at London Fashion Week
4 of 2019’s hottest runway trends to check out right now

Think yellow, floral, checks and boho this spring and summer – and don’t forget bags

9 Jan 2019 - 10:02AM

Think yellow, floral, checks and boho this spring and summer – and don’t forget bags

4 of 2019’s hottest runway trends to check out right now
Why Rihanna, Rei Kawakubo and a psychotic assassin all love ‘very’ British designer Molly Goddard

Goddard’s designs have a real girlishness underlaid with rebelliousness. The designer talks about starting out, Brexit and the avoidance of perfection.

9 Dec 2018 - 6:24PM

Goddard’s designs have a real girlishness underlaid with rebelliousness. The designer talks about starting out, Brexit and the avoidance of perfection.

Why Rihanna, Rei Kawakubo and a psychotic assassin all love ‘very’ British designer Molly Goddard
Celebrities Kris Wu, Johnny Depp, David Beckham and Justin Timberlake show that diamonds are a man's best friend too