Korean fashion designer Park Hwan-sung of D-Antidote gains international traction
Fashion designer Park Hwan-sung of D-Antidote shows British pop influence
Young fashion designer Park Hwan-sung hosted his first main show at Seoul Fashion Week this season, but he is already receiving much attention as one of the top 10 Koreans in the industry.
Park’s expectation for his pop-up show in London is particularly high as his collections reflect his eight years studying in Britain.
“I lived in London for eight years, studying at Central Saint Martins College and earning a master’s degree,” said Park in an interview with The Korea Times at his office in Gangnam, Seoul, last Tuesday. “London is a city of culture where many fashion genres began. I am not a Londoner, but living there for a long time, I thought I can play a role as a bridge showing the merits of London from the viewpoint of a Korean to the people here in Seoul.”
All four collections Park presented at Seoul Fashion Week under his brand “D-Antidote” take inspiration from British musicians. The fashion designer’s recent runway showed the concept inspired by the band The Sex Pistols, while The Beatles inspired his last collection.
“My slogan for my brand is SEOULONDON. The reason why I take London as a base for my inspiration is because England is the Mecca of menswear. All fashion trends began in London such as punk, hippies, skinheads and Brit-pop. There are also many vintage shops and traditional elements in the city,” Park said.
What is the meaning behind the brand name “D-Antidote?”