South Korean fashioni

News and insight on the latest high fashion and leading designers from South Korea

  • Vividly coiffed icons like Billie Eilish, BTS’ V and Itzy’s Ryujin make colour cool but remember that it can come at a cost to your hair – make considered decisions and look after your locks
  • Our tips? Choose quality haircare products, beware of making emotional decisions, note that reds are hardest to maintain and aim for colours that blend into your natural regrowth

The K-pop girl group continues to own the music world – fourth mini-album Drama comes out on November 10 – but Karina, Winter, Giselle and Ning Ning are taking on the luxury fashion world too

From bare make-up to classic ‘fits for Louis Vuitton and Tiffany & Co., the K-drama actress and model, and former teen beauty queen, is known for her minimalist fashion


South Korean designer to the stars Son Jung Wan was at this month’s New York Fashion Week to show her new collection. The Post caught up with her to talk about her creations and how they were inspired by nature.

From HoYeon Jung of Squid Game and Louis Vuitton fame, to Irene Kim, Shin Hyun-ji and Park Soo-joo, who are besties with BTS’ J-Hope and Blackpink – these are the models to have on your radar

Squid Game actress Jung Ho-yeon’s innate fashion sense and strong street style have solidified her as a true fashion icon … we take a look at her coolest looks to date, and how she put them together

From extravagant stage wear to dentist waiting room chic, Lisa Manobal’s style versatility knows no bounds – as evidenced by these 12 fabulous looks she’s already rocked so far this year

Male Korean stars have proven to the world that make-up isn’t limited to use by gender – so which K-drama and K-pop stars scored lucrative deals with big beauty brands?

K-pop idols with serious pulling power are named ‘sold-out stars’ in South Korea … from BTS and Blackpink’s members to Jackson Wang and G-Dragon who have their own collaborations with brands

Chae Soo-bin plays a bubbly fashion PR and Minho the ex she is playing off against her businessman boyfriend in a razzle-dazzle show that quickly descends into bubblegum fantasy.


London-based Korean designer Miss Sohee is one to watch. As she readies to take part in an exhibition at K11 Musea in Hong Kong, we talk to her about her couture creations and more.

Author Fiona Bae says K-design will be the next Korean phenomenon to sweep the world, and spotlights the interior designers and architects who are part of this new culture wave.

Tod’s was always synonymous with style and comfort; now Yong Bae-seok has taken the brand’s No_Code creative arm and created a set of cool, ready to wear T-shirts and hoodies inspired by US campus life

South Korean presidential candidates have accused China of laying claim to their culture after a performer wore a traditional Korean dress during the opening of the Beijing Winter Olympics.

Online platforms, interest in recycling and less money mean there is more interest in used garments – even if most celebs still wear the real deal.


IU is famously known as the ‘nation’s little sister’, while the glamorous Bae Suzy was crowned ‘nation’s first love’ – but can you guess what fans call Park Bo-gum?

Chanel Korea is limiting its customers to only one bag per person, per year, in a bid to curb the frenzied ‘open runs’ of shopaholics and resellers

Sales of white slip-on Vans are through the roof since Netflix debuted the violent South Korean survival drama Squid Game, and searches for tracksuits have doubled, as fans look to copy characters’ iconic looks.

As a student in 2007, Nikki Lee Hyuna was one of the first in South Korea to jump into the world of e-commerce. Today, she’s the creative director and designer behind Hong Kong fashion brand TAV.

For Jungkook of BTS it was blue, for model Bella Hadid it was a red fringe, while Chrissy Teigen turned hers pink – dyeing hair novel shades is a coronavirus lockdown trend.

When Exo’s Sehun and Nam Joo-hyuk rock a Dior saddle bag, we take notice; the same goes for Gong Hyo-jin when she accessorises in head to toe Piaget – here’s what’s hot in K-fashion


Actress Song Hye-kyo shone in Chaumet, while the girls of K-pop groups Itzy and Blackpink rocked fresh takes on their signature looks – check this week’s hottest Korean style snaps


North Korean defector Kang Ji-hyun studied clothing and textiles after reaching South Korea. She co-founded social impact fashion brand ISTORY, and shares defectors’ stories through colourful elbow patches.

The southern city of Chennai has the largest South Korean expat community in India, while locals have learned to love Korean culture including the food, K-pop and K-drama.

With all eyes currently on the four princesses of K-pop after Blackpink’s release of Ice Cream with Selena Gomez, we analyse the personal styles of the group’s members Rosé, Jennie, Lisa and Jisoo – both on and offstage.


From the flying perm of BTS’ Jungkook to the front frizz of Chen from Exo, here’s a round-up of the latest K-pop idol perms that have got teenagers across Asia rushing to change their hairstyles.