Why models ‘can make or break a runway show in just 10 seconds’
Appeal of clothing collections depends on models, says Joshua Moon, son of South Korean designer Grace Moon, who held two shows in Seoul last week
Designers and models are in the same boat.
Models are required to present their designers' collections well enough to appeal to buyers and the media.
Yet, models are not supposed to steal the show, because if they do, the focus will be on them, not the clothes they are presenting.
As always in every business partnership, however, risks lurk.
A conflict of interest between the two can happen.
Models have to brand themselves to succeed in their modelling careers, so some may be tempted to be faithful to their personal gain more than presenting their designers' collections.
Once this happens, Korean-American designer Grace Moon said designers suffered enormously, noting each model's catwalk was a project that cost about US$8,000.
The total value of the dress worn by each [runway] model is about US$8,000 [so] designers want to have good models who can best present their fashion to the audience
“I mean the total value of the dress worn by each model is about US$8,000,” she said during a recent Korea Times interview in Seoul, which was also attended by her actor-model son, Joshua.
“All the money you put into the show for each piece of clothing is around that amount … [This is why] designers want to have good models who can best present their fashion to the audience.”