In addition, putting aside Greater China, which includes Hong Kong and Taiwan, Korea is the largest international market for the region. In 2018, a total of 812,842 people flew there.

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That is why Daniella Tonetto, general manager of sales and marketing at the Sheraton Grand Macao Hotel, Cotai Central and the St. Regis Macao, Cotai Central went to Korea for the third straight year to host a road show to promote their properties to Korean travellers.

“The Korean market is extremely important to us, so we come here every year to not only say thank you to our existing customers but also to attract new customers to the Macau market,” Tonetto said in an interview with The Korea Times in Seoul.

“Every year, the Korean market is growing for Macau, so we want make sure they keep people updated on what's new and what’s different.”

Tonetto, who has headed the two hotels since April 2015, added Macau continues to grow all of leisure activities for family travellers and couples to enjoy, such as swimming pools, spas, fabulous restaurants and dining experiences.

The hotelier said that Macau’s hotel industry is a tough nut to crack, given that there are a large number of high-profile hotels to compete with – although she believes they have something to impress Korean customers as well as others.

“From the St. Regis’ perspective, that's the really luxury hotel and we differentiate with our butler service,” Tonetto said.

The signature service is comprised of beverage, unpacking and packing services as well as garment pressing.

“The butler service really set us apart from the competition as well as some of our other signature services such as family tradition programming, afternoon tea service or the Bloody Mary experience at the bar. These are some signature features of our hotel,” she added.

Although the St. Regis is a luxury brand in the line-up of global hotel giant Marriott International, it is absent from the local market, which some believe may prevent the hotel from promoting itself and appealing to Korean customers.

However, it doesn't worry the general manager.

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“I think the Korean market is very familiar with luxury brands. They understand what luxury is if they desire to choose a luxury brand and then they will go looking for what other luxury brands are in that destination,” she said.

“That's where we can sell St. Regis to them on the platform.”

As for the Sheraton hotel, she said the property offers consistent experience to customers.

“The thing we give out to customers and travellers is that consistency. When they are staying at the Sheraton, they know what to expect and what to receive and they feel very secure. Especially, travelling with family, extended family or friends, they know their experience at the Sheraton will be very consistent with our brand all around the world,” she added.

Along with those features, Tonetto boasts of one more thing that singles out their properties from rivals.

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“Location is really one of our unique selling points because we really lie in the heart of Cotai,” she said.

“So it is very convenient for customers to get around,” Tonetto added. “They can walk to all of the integrated resorts, a lot of dining options and a lot of entertainment, all within walking distance. So you might say there are many hotels in Cotai, but actually we are the only hotel on the actual strip.”

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