What Macau’s luxury hotels are doing to attract more Korean visitors
Macau’s hotel industry is tough, but as more Koreans with luxury budgets visit the resort city, the Sheraton Grand Macao and the St. Regis Macao are keen to cater to their needs
Macau is becoming a popular destination for Korean travellers.
According to statistics from the Macau Government Tourism Office, the number of Koreans who visited the Chinese special administrative region in the first quarter of 2019 was 8.3 per cent higher than in the same period last year.
In addition, putting aside Greater China, which includes Hong Kong and Taiwan, Korea is the largest international market for the region. In 2018, a total of 812,842 people flew there.
That is why Daniella Tonetto, general manager of sales and marketing at the Sheraton Grand Macao Hotel, Cotai Central and the St. Regis Macao, Cotai Central went to Korea for the third straight year to host a road show to promote their properties to Korean travellers.
“The Korean market is extremely important to us, so we come here every year to not only say thank you to our existing customers but also to attract new customers to the Macau market,” Tonetto said in an interview with The Korea Times in Seoul.
The Korean market is extremely important to us, so we come here every year to not only say thank you to our existing customers but also to attract new customers to the Macau market
“Every year, the Korean market is growing for Macau, so we want make sure they keep people updated on what's new and what’s different.”
Tonetto, who has headed the two hotels since April 2015, added Macau continues to grow all of leisure activities for family travellers and couples to enjoy, such as swimming pools, spas, fabulous restaurants and dining experiences.
The hotelier said that Macau’s hotel industry is a tough nut to crack, given that there are a large number of high-profile hotels to compete with – although she believes they have something to impress Korean customers as well as others.