Why Welltodo founder Lauren Armes chooses a life less ordinary
Fascination with the intersection of wellness and entrepreneurship fuelled Armes’ desire to explore her passion
Founder of Welltodo, Australian-born Lauren Armes has created a global industry network platform for wellness brands, entrepreneurs and investors. What started as a project of her passion, turned into a profitable six-figure business that branched out into events. We caught up with Armes, who is also a business mentor and success coach, to talk all things wellness, entrepreneurship and business advice.
How did you start Welltodo?
I moved to the UK almost six years ago. When I arrived I was pursuing a corporate career in marketing and business development, but felt unfulfilled. It was when I noticed that wellness was a fast growing market, making a rapid impact on the UK consumer, that I decided to start writing about it – and so Welltodo was born.
Why did you decide to launch Welltodo? What kind of gap did you see in the market?
In exploring my personal passion, something you often do when thinking about ‘starting a business’, I realised that I was fascinated by the intersection of wellness and entrepreneurship. I had worked in a lot of industries and felt that wellness as an industry lacked a hub for insights, market trends, and events designed for leaders and professionals to get together and learn/connect.
Welltodo was launched to help people build businesses and careers in wellness. How you helping them?
With an initial focus on helping entrepreneurs to launch a product or service in the wellness space, we launched a number of events where attendees would have access to successful founders. This evolved into our Welltodo Summit, which happens each year in London – and incorporates keynotes, panel discussions and round tables for investors, founders and anyone interested in the growth of the industry – to get together and connect in a meaningful way. Our website is full of great content, market and industry reports, and we offer consultancy services for brands.
For someone wanting to launch a career – we run an eight-week online course and you can also find great jobs in the industry on our dedicated careers website.