Audemars Piguet
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Audemars Piguet

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Audemars Piguet
Audemars Piguet
The latest insight on the ultra luxury Swiss watch manufacturer, responsible for some of the most complicated movements in the watchmaking world
Chairman / President
Alessandro Bogliolo
CEO / Managing Director
Ilaria Resta
Industry
Luxury
Website
audemarspiguet.com
Headquarters address
Route de France 16 1348 Le Chenit Switzerland
Year founded
1875
Nadine Ghosn on her favourite watches, and how her popular and quirky designs, including her Toothbrush and Crayola jewellery, came to be. Photo: Jocelyn Tam
Jewellery

Nadine Ghosn on stacking luxury watches with her Crayola and Toothbrush jewellery

The designer likes to stack watches by maisons like Patek Philippe and Audemars Piguet with her brand’s Crayola and Toothbrush jewellery.

Timepieces

9 top moments in watches in 2025: Trump tariffs, Urban Jürgensen and more

Style Edit

Style Edit: Audemars Piguet’s innovation at Dubai Watch Week

Style Edit

Style Edit: Collabs, creativity and crystal-ball gazing at Fashion Asia 2025

Celebrating Hong Kong’s status as a regional and global garment hub, Fashion Asia Hong Kong brought together compelling voices and exciting talents.

The centrepiece of “Fashion Compass”, this year’s “10 Asian Designers to Watch” exhibition held from December 5-7 at the Clockenflap Music & Arts Festival in Central, Hong Kong. Photo: Handout
Timepieces

6 lush coffee table books to gift the watch lover in your life

These tomes tell of timepieces owned by powerful women like Elizabeth Taylor and hip-hop stars such as Busta Rhymes, to iconic pilot watches from the Cartier Santos to the Omega Speedmaster.

Timepieces

Why irregular watch designs are more than mere novelties

Blackpink’s Jisoo and Timothée Chalamet are fans of the Cartier Crash, while Hamilton’s Ventura has shown up on Elvis Presley’s wrist and in the Men in Black movies.

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Icons and Influencers

Style according to … fashion designer to the stars, Tamara Ralph

The London-based, Sydney-born designer has worked with the likes of Beyoncé, Angelina Jolie, Amal Clooney and Gemma Chan.

Fashion designer Tamara Ralph offers her personal pick of films, beauty brands and hotels. Photo: Handout
Timepieces

October’s biggest watch moments, from Rolex, Omega, Patek Philippe and others

Celebrities turned heads with rare timepieces, while Louis Vuitton, Cartier, Hublot and Breguet unveiled groundbreaking designs.

Timepieces

From childhood Flik Flaks to six-figure grails: 3 watch collectors open up

Explore horology through the eyes of Hong Kong timepiece obsessives Mervin Ling, Felicity Ng and Kai Huang.

Timepieces

WAG watches? Georgina Rodríguez’s ultra-luxury timepiece collection

Cristiano Ronaldo’s fiancée has a taste for superb timepieces, wearing rare and exquisite models that range from Hublot and Audemars Piguet to Richard Mille.

Cristiano Ronaldo’s fiancée Georgina Rodríguez has a taste for fine and rare watches, such as this Jacob & Co piece. Photos: @georginagio, @jacobandco/Instagram
Timepieces

September’s horological highs, from Geneva Watch Days to a Royal Oak for RiRi

Watches and Wonders announced new brands joining the line-up for 2026, while Mark Zuckerberg sported a Greubel Forsey prototype.

September 2025’s biggest timepiece moments included (from left) IWC launching its certified pre-owned programme “IWC. Curated.”, Rihanna announcing the birth of her daughter while sporting an Audemars Piguet Royal Oak, and Ferdinand Berthoud releasing the Naissance d’une Montre 3 at Geneva Watch Days. Photos: Handout, Instagram
Timepieces

Lionel Messi’s colourful watches – from a ‘Barbie’ Rolex to Flamingo Blue Tudor

The Inter Miami football player rocks a Patek Philippe Cubitus, Rolex Daytonas, and unique Audemars Piguet Royal Oaks.

Timepieces

9 of Rihanna’s luxury watches, from Cartier and Rolex to Jacob & Co

Shine bright like a diamond indeed – from classics like the Rolex ‘Presidential’ to that Jacob & Co watch choker, here are Riri’s most dazzling watches.

Celebrity style

Celeb summer style: from Sabrina Carpenter in Versace to Dua Lipa in Isabel Marant

Celebs are officially on holiday – and providing outfit inspo from St Tropez to Positano.

Dua Lipa, Kylie Jenner and Hailey Bieber have all rocked stylish beach looks this summer. Photos: @haileybieber; @kyliejenner; @dualipa/Instagram
Timepieces

Inside Liverpool striker Mo Salah’s impressive luxury watch collection

Salah’s luxury watch collection is as impressive as his footballing skills, featuring rare timepieces from Richard Mille and Audemars Piguet – but he also owns an unconventional Ulysse Nardin FreakLab.

Egyptian striker Mo Salah’s luxury watch collection includes brands from Richard Mille to Glashütte Original. Photo: @mosalah/Instagram
Timepieces

Material gains: how ceramics are giving watches a sleek yet tough exterior

Modern ceramics are revolutionising high horology with scratch-proof durability and vibrant designs, making them the material of choice for many luxury watchmakers.

Hong Kong economy

Who’s got the next Labubu? Hong Kong creators eye a slice of ‘goods economy’ pie

Artists and designers need support to make their mark in lucrative market for toys and other collectibles.

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Luxury CEOs

Luxury watch entrepreneur Jean-Claude Biver on his family-run brand

Jean-Claude Biver returns to luxury watchmaking with a family-run brand, focusing on individuality and craftsmanship, while embracing smaller watch sizes – thanks to input from his son, Pierre Biver.

Former Tag Heuer CEO Jean-Claude Biver on his eponymous luxury watch brand JC Biver, and embracing smaller watch sizes – thanks to input from his son, Pierre Biver. Photo: Handout
Timepieces

7 timepiece moments from March and April 2025

Despite the industry entering uncertain territory amid Trump’s swingeing tariffs, watch aficionados can still count on stylish new pieces from Audemars Piguet, Breguet, MB&F and more.

United States

Explainer | Cars, clothing, Christmas toys: what US consumers are losing to Trump’s tariffs

Trump’s tariff pause provides temporary relief, but uncertainty may lead to US shortages of cars, toys, and electronics as shipments are halted.

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Timepieces

7 watch moments of 2025 so far, from Tay Tay’s Cartier to Jay-Z’s Patek

The start of 2025 saw exciting – and unexpected – releases from the likes of Audemars Piguet, Bulgari, Richard Mille and Omega, plus some envy-inducing celebrity wrist checks during awards season.

From left: MB&F and Bulgari reinterpret the Serpenti; Dwayne “The Rock” Johnson rocks an IWC Portugieser Eternal Calendar; Vacheron Constantin releases the Historiques 222 in steel. Photos: Handout; Getty Images; handout
Timepieces

Audemars Piguet perpetual calendar movement changes the game

Perpetual calendar watches are usually fiddly to adjust, needing a tool. New Audemars Piguet models are reset with turns of a single crown.

An Audemars Piguet Royal Oak perpetual calendar watch in sand gold with the calibre 7138 ticking away inside. All date functions can be set through the crown, an innovation in watchmaking. Photo: Audemars Piguet
Timepieces

Tiny watches are big – just look at Tyler the Creator and Kendall Jenner

Blend vintage charm with modern fashion by wearing one of these tiny timepieces from marque brands – as the likes of Hailey Bieber, Paul Mescal, Jonathan Bailey and Emma Chamberlain are.

Fame and celebrity

What’s in Luka Doncic’s epic watch collection? From Audemars Piguet to Rolex

NBA star Doncic might have to up his whole fashion game after moving from Dallas to Los Angeles – but he has a head start thanks to his enviable collection of watches.

Timepieces

Luxury watch brands are embracing bespoke designs to cater to individual tastes

Tom Brady’s rare and customised timepieces, recently auctioned at Sotheby’s, highlight a growing trend for personalised luxury watches from big and small brands.

Watch brands, from Rolex to Timex, are embracing bespoke designs to cater to individual tastes – from The Rock’s custom timepiece on the Moana 2 red carpet to Tom Brady’s rare collection. Photo: Handout
Billie Eilish

The nonconformist watches of Billie Eilish, from Casios right up to Rolexes

It’s no surprise that the award-winning singer, known for her boundary-breaking style and music, should bring that rebel-without-a-cause approach to her watches.

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Billie Eilish at a Chanel watch show. Photo: Getty Images
Timepieces

Is now the best time to invest in luxury watches? How to shop second-hand

The luxury watch market is cooling down after the pandemic-fuelled boom, offering an opportunity for collectors to snag coveted timepieces at more affordable prices.

Timepieces

Why is timepiece customisation so controversial?

Some wealthy watch owners seek to lend their pieces even more exclusive identities by customising them … but does it enhance or lessen value?

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