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Audemars Piguet
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Audemars Piguet

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Audemars Piguet
Audemars Piguet
The latest insight on the ultra luxury Swiss watch manufacturer, responsible for some of the most complicated movements in the watchmaking world
Chairman / President
Alessandro Bogliolo
CEO / Managing Director
Ilaria Resta
Industry
Luxury
Website
audemarspiguet.com
Headquarters address
Route de France 16 1348 Le Chenit Switzerland
Year founded
1875
Audemars Piguet’s AP House in Macau is part of a global network of such spaces, where watch lovers can meet to share their passion for luxury timepieces. Photo: Handout
Style Edit

Style Edit: Audemars Piguet’s new Royal Oak and Code 11.59 watches, and more

The watchmaker also added the experimental Neo-Frame Jumping Hour and 150 Heritage pocket watch pieces, and hosted an Audemars Piguet Social Club event in Macau.

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Style Edit: Richard Mille’s limited edition RM 41-01 Tourbillon Soccer

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5 watch moments in February 2026: the Baftas, Jungkook’s new role and more

Breitling partners with Aston Martin, Louis Vuitton collaborates with De Bethune, and Swiss jump-hour watch brand Niton is revived.

Louis Vuitton collaborates with De Bethune on the Louis Varius; Jungkook is announced as ambassador for Hublot; and the Swiss jump-hour watch brand Niton is revived. Photos: Handout
Style Edit

Style Edit: Audemars Piguet’s contrasting watch releases

Two very different approaches to making a head-turning timepiece – one recalls a sleek 1929 reference, the other a jewel-like aesthetic.

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How these luxury watchmakers are going beyond boutiques

Luxury watchmakers from Richard Mille to Vacheron Constantin and Jaeger-LeCoultre now offer homelike spaces for deeper client connections.

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Puerto Rican star Bad Bunny sang only in Spanish for his Super Bowl halftime performance on Sunday. Photo: TNS
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How luxury houses are reviving elaborate goldsmithing techniques on watches

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The Bulgari Serpenti Tubogas with the new Calibre BVS 100 Lady Solotempo was revealed at LVMH Watch Week 2025. Photo: Handout
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Nadine Ghosn on stacking luxury watches with her Crayola and Toothbrush jewellery

The designer likes to stack watches by maisons like Patek Philippe and Audemars Piguet with her brand’s Crayola and Toothbrush jewellery.

Nadine Ghosn on her favourite watches, and how her popular and quirky designs, including her Toothbrush and Crayola jewellery, came to be. Photo: Jocelyn Tam
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Taylor Swift announced her engagement wearing a Cartier Santos Demoiselle, while Aaron Taylor-Johnson was named Omega’s new brand ambassador.

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Style Edit: Audemars Piguet’s innovation at Dubai Watch Week

The luxury Swiss horology brand has been creating coveted perpetual calendars since 1948 – and just launched a new technology.

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Style Edit: Collabs, creativity and crystal-ball gazing at Fashion Asia 2025

Celebrating Hong Kong’s status as a regional and global garment hub, Fashion Asia Hong Kong brought together compelling voices and exciting talents.

The centrepiece of “Fashion Compass”, this year’s “10 Asian Designers to Watch” exhibition held from December 5-7 at the Clockenflap Music & Arts Festival in Central, Hong Kong. Photo: Handout
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6 lush coffee table books to gift the watch lover in your life

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The Watch Book Rolex – Next Generation is just one of a handful of eye-catching tomes you could consider gifting to a watch lover. Photo: Handout
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October’s biggest watch moments, from Rolex, Omega, Patek Philippe and others

Celebrities turned heads with rare timepieces, while Louis Vuitton, Cartier, Hublot and Breguet unveiled groundbreaking designs.

From left: Audemars Piguet releases a new Royal Oak chronograph with an improved reset system; Timothée Chalamet promotes his new film with an Urban Jürgensen on the wrist; Louis Vuitton taps its first ever watch for the Monterey. Photos: Handout; Getty Images
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WAG watches? Georgina Rodríguez’s ultra-luxury timepiece collection

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September’s horological highs, from Geneva Watch Days to a Royal Oak for RiRi

Watches and Wonders announced new brands joining the line-up for 2026, while Mark Zuckerberg sported a Greubel Forsey prototype.

September 2025’s biggest timepiece moments included (from left) IWC launching its certified pre-owned programme “IWC. Curated.”, Rihanna announcing the birth of her daughter while sporting an Audemars Piguet Royal Oak, and Ferdinand Berthoud releasing the Naissance d’une Montre 3 at Geneva Watch Days. Photos: Handout, Instagram
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Lionel Messi’s colourful watches – from a ‘Barbie’ Rolex to Flamingo Blue Tudor

The Inter Miami football player rocks a Patek Philippe Cubitus, Rolex Daytonas, and unique Audemars Piguet Royal Oaks.

Lionel Messi boasts a flashy watch collection, including this limited edition “Barbie” Rolex Daytona. Photos: Getty Images, Handout
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9 of Rihanna’s luxury watches, from Cartier and Rolex to Jacob & Co

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Inside Liverpool striker Mo Salah’s impressive luxury watch collection

Salah’s luxury watch collection is as impressive as his footballing skills, featuring rare timepieces from Richard Mille and Audemars Piguet – but he also owns an unconventional Ulysse Nardin FreakLab.

Egyptian striker Mo Salah’s luxury watch collection includes brands from Richard Mille to Glashütte Original. Photo: @mosalah/Instagram
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Material gains: how ceramics are giving watches a sleek yet tough exterior

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The Zenith Chronomaster Sport 160th Blue Ceramic. Photo: Handout
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