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Audemars Piguet
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 / company

Audemars Piguet

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Audemars Piguet
Audemars Piguet
The latest insight on the ultra luxury Swiss watch manufacturer, responsible for some of the most complicated movements in the watchmaking world
Chairman / President
Alessandro Bogliolo
CEO / Managing Director
Ilaria Resta
Industry
Luxury
Website
audemarspiguet.com
Headquarters address
Route de France 16 1348 Le Chenit Switzerland
Year founded
1875
The new Audemars Piguet Neo Frame Jumping Hour is compact and resolutely graphic, with a design that draws on a reference created at the height of the Streamline Moderne movement in the 1920s. Photo: Handout
Style Edit

Style Edit: Audemars Piguet’s contrasting watch releases

Two very different approaches to making a head-turning timepiece – one recalls a sleek 1929 reference, the other a jewel-like aesthetic.

Timepieces

How these luxury watchmakers are going beyond boutiques

Fashion

How Bad Bunny rocked the Super Bowl halftime show with his fashion choices

Timepieces

How luxury houses are reviving elaborate goldsmithing techniques on watches

Breguet, Piaget and Buccellati are 3 more famous brands adding elaborate handcrafting to the gold surfaces of their timepieces.

Luxury watch houses are reviving skilled goldsmithing techniques, such as hand engraving for the creation of the Vacheron Constantin Les Cabinotiers Tour de l’Île. Photo: Handout
Hong Kong property

Hong Kong’s latest office landmark nearly full as segment upturn simmers

The Henderson has reached 90 per cent occupancy, as ‘the rental downcycle is nearing its end’, analyst says.

Timepieces

Why luxury watchmakers think the timing is right to go smaller

Discover the allure of smaller dials, from Bulgari’s Serpenti to Omega’s Aqua Terra, blending elegance with high horology precision.

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Jewellery

Nadine Ghosn on stacking luxury watches with her Crayola and Toothbrush jewellery

The designer likes to stack watches by maisons like Patek Philippe and Audemars Piguet with her brand’s Crayola and Toothbrush jewellery.

Nadine Ghosn on her favourite watches, and how her popular and quirky designs, including her Toothbrush and Crayola jewellery, came to be. Photo: Jocelyn Tam
Timepieces

9 top moments in watches in 2025: Trump tariffs, Urban Jürgensen and more

Taylor Swift announced her engagement wearing a Cartier Santos Demoiselle, while Aaron Taylor-Johnson was named Omega’s new brand ambassador.

Style Edit

Style Edit: Audemars Piguet’s innovation at Dubai Watch Week

The luxury Swiss horology brand has been creating coveted perpetual calendars since 1948 – and just launched a new technology.

Style Edit

Style Edit: Collabs, creativity and crystal-ball gazing at Fashion Asia 2025

Celebrating Hong Kong’s status as a regional and global garment hub, Fashion Asia Hong Kong brought together compelling voices and exciting talents.

The centrepiece of “Fashion Compass”, this year’s “10 Asian Designers to Watch” exhibition held from December 5-7 at the Clockenflap Music & Arts Festival in Central, Hong Kong. Photo: Handout
Timepieces

6 lush coffee table books to gift the watch lover in your life

These tomes tell of timepieces owned by powerful women like Elizabeth Taylor and hip-hop stars such as Busta Rhymes, to iconic pilot watches from the Cartier Santos to the Omega Speedmaster.

The Watch Book Rolex – Next Generation is just one of a handful of eye-catching tomes you could consider gifting to a watch lover. Photo: Handout
Timepieces

Why irregular watch designs are more than mere novelties

Blackpink’s Jisoo and Timothée Chalamet are fans of the Cartier Crash, while Hamilton’s Ventura has shown up on Elvis Presley’s wrist and in the Men in Black movies.

Icons and Influencers

Style according to … fashion designer to the stars, Tamara Ralph

The London-based, Sydney-born designer has worked with the likes of Beyoncé, Angelina Jolie, Amal Clooney and Gemma Chan.

Timepieces

October’s biggest watch moments, from Rolex, Omega, Patek Philippe and others

Celebrities turned heads with rare timepieces, while Louis Vuitton, Cartier, Hublot and Breguet unveiled groundbreaking designs.

From left: Audemars Piguet releases a new Royal Oak chronograph with an improved reset system; Timothée Chalamet promotes his new film with an Urban Jürgensen on the wrist; Louis Vuitton taps its first ever watch for the Monterey. Photos: Handout; Getty Images
Timepieces

From childhood Flik Flaks to six-figure grails: 3 watch collectors open up

Explore horology through the eyes of Hong Kong timepiece obsessives Mervin Ling, Felicity Ng and Kai Huang.

Kai Huang’s collection includes a Cartier Cloche (left) and Cartier Ceinture (right). Photo: Jocelyn Tam
Timepieces

WAG watches? Georgina Rodríguez’s ultra-luxury timepiece collection

Cristiano Ronaldo’s fiancée has a taste for superb timepieces, wearing rare and exquisite models that range from Hublot and Audemars Piguet to Richard Mille.

Timepieces

September’s horological highs, from Geneva Watch Days to a Royal Oak for RiRi

Watches and Wonders announced new brands joining the line-up for 2026, while Mark Zuckerberg sported a Greubel Forsey prototype.

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Timepieces

Lionel Messi’s colourful watches – from a ‘Barbie’ Rolex to Flamingo Blue Tudor

The Inter Miami football player rocks a Patek Philippe Cubitus, Rolex Daytonas, and unique Audemars Piguet Royal Oaks.

Lionel Messi boasts a flashy watch collection, including this limited edition “Barbie” Rolex Daytona. Photos: Getty Images, Handout
Timepieces

9 of Rihanna’s luxury watches, from Cartier and Rolex to Jacob & Co

Shine bright like a diamond indeed – from classics like the Rolex ‘Presidential’ to that Jacob & Co watch choker, here are Riri’s most dazzling watches.

Celebrity style

Celeb summer style: from Sabrina Carpenter in Versace to Dua Lipa in Isabel Marant

Celebs are officially on holiday – and providing outfit inspo from St Tropez to Positano.

Timepieces

Inside Liverpool striker Mo Salah’s impressive luxury watch collection

Salah’s luxury watch collection is as impressive as his footballing skills, featuring rare timepieces from Richard Mille and Audemars Piguet – but he also owns an unconventional Ulysse Nardin FreakLab.

Egyptian striker Mo Salah’s luxury watch collection includes brands from Richard Mille to Glashütte Original. Photo: @mosalah/Instagram
Timepieces

Material gains: how ceramics are giving watches a sleek yet tough exterior

Modern ceramics are revolutionising high horology with scratch-proof durability and vibrant designs, making them the material of choice for many luxury watchmakers.

The Zenith Chronomaster Sport 160th Blue Ceramic. Photo: Handout
Hong Kong economy

Who’s got the next Labubu? Hong Kong creators eye a slice of ‘goods economy’ pie

Artists and designers need support to make their mark in lucrative market for toys and other collectibles.

Luxury CEOs

Luxury watch entrepreneur Jean-Claude Biver on his family-run brand

Jean-Claude Biver returns to luxury watchmaking with a family-run brand, focusing on individuality and craftsmanship, while embracing smaller watch sizes – thanks to input from his son, Pierre Biver.

Timepieces

7 timepiece moments from March and April 2025

Despite the industry entering uncertain territory amid Trump’s swingeing tariffs, watch aficionados can still count on stylish new pieces from Audemars Piguet, Breguet, MB&F and more.

From left: Donald Trump announces reciprocal tariffs which may cause watch prices to soar; Roger Federer was spotted wearing the Rolex Land-Dweller prior to Watches & Wonders; MB&F and Eric Giroud release the M.A.D.2. Photos: Reuters, Rolex, Handout
United States

Explainer | Cars, clothing, Christmas toys: what US consumers are losing to Trump’s tariffs

Trump’s tariff pause provides temporary relief, but uncertainty may lead to US shortages of cars, toys, and electronics as shipments are halted.

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US tariffs are causing firms to halt shipments, from Swiss watches to Christmas toys. Uncertainty looms, potentially emptying American shelves. Photo: Shutterstock
Timepieces

7 watch moments of 2025 so far, from Tay Tay’s Cartier to Jay-Z’s Patek

The start of 2025 saw exciting – and unexpected – releases from the likes of Audemars Piguet, Bulgari, Richard Mille and Omega, plus some envy-inducing celebrity wrist checks during awards season.

Timepieces

Audemars Piguet perpetual calendar movement changes the game

Perpetual calendar watches are usually fiddly to adjust, needing a tool. New Audemars Piguet models are reset with turns of a single crown.

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