Who are the driving forces behind Beyond Meat and Impossible Foods?
Rival US firms are enjoying huge success as their plant-based meat alternatives grow in popularity – with meat eaters, too – across North America, Hong Kong and Singapore
Plant-based meat is not only for vegans these days. Its popularity is spreading around the world.
The Beyond Burger is being sold in the meat freezers of supermarkets across the United States while the Impossible Burger is becoming a permanent fixture in fast-food chains, such as Burger King.
Yet both of the American companies making the plant-based meat alternatives, Beyond Meat and Impossible Foods, have also made their products available in Singapore and Hong Kong.
Just like cat and dog lovers, people seem to have their favourite among the two, and feel very strongly about it.
Although they are competing companies (with both CEOs – Beyond’s Ethan Brown and Impossible’s Patrick O. Brown – even sharing the same surname), each of them acknowledges that the other company only helps to expand the plant-based meat market.
While both companies strive to produce a similar product, they each use different ingredients, resulting in “meat” that is varied in both taste and texture.
Yet who are the people behind these companies, and why have high-profile figures such as Bill Gates, Leonardo DiCaprio, Katy Perry, and even Li Ka-shing invested so much in them?
Beyond Meat – Ethan Brown
