Nintendo pushes the Switch at China’s largest gaming convention

It’s Nintendo’s first time at China’s version of E3, but the Switch still doesn’t have government approval

With Nintendo and Tencent executives showing up at a major press conference, the Switch launch is expected soon. (Picture: Tencent)
Nintendo has come to China’s biggest gaming convention for the first time this year as it prepares for an official release of the Switch in the world’s second largest gaming market. But there’s just one last hurdle: Government approval.

With a huge booth spanning about 400 square meters, Nintendo and its Chinese partner Tencent have made their presence known at ChinaJoy. The annual convention in Shanghai, which draws hundreds of thousands of people, can be considered China’s version of E3.

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