Published: 4:30pm, 13 Mar, 2019
Updated: 4:47pm, 13 Mar, 2019
Simon Chadwick is a Professor of Sports Enterprise at Salford University in the UK, where he is also a member of the Centre for Sports Business.
Dr Paul Widdop is a cultural networks analyst at Leeds Beckett University in the UK. He is also co-founder of The Football Collective and research editor of Connect Sport.