Paul Widdop

Paul Widdop

Dr Paul Widdop is a cultural networks analyst at Leeds Beckett University in the UK. He is also co-founder of The Football Collective and research editor of Connect Sport.

Latest from Paul Widdop

Opinion | Indian sport remains a great enigma: a Bollywood-style epic yet to be shown to the world

Despite its massive potential, Indian sport remains too inwardly focused, denying the country a crucial opportunity to become a major player in a worldwide industry.

3 Aug 2020 - 8:11AM

Despite its massive potential, Indian sport remains too inwardly focused, denying the country a crucial opportunity to become a major player in a worldwide industry.

Indian sport remains a great enigma: a Bollywood-style epic yet to be shown to the world
Opinion | UFC, Manchester City and NFL money networks see East meets West meets private investment

Softbank, Endeavour and Silver Lake investment into likes of NFL, UFC and Manchester City is creating complex relationships spanning the globe

19 Dec 2019 - 3:19PM

Softbank, Endeavour and Silver Lake investment into likes of NFL, UFC and Manchester City is creating complex relationships spanning the globe

UFC, Manchester City and NFL money networks see East meets West meets private investment
Opinion | Explosion in Japan’s commercial partnerships shows the soft power on offer in sport

It’s half-time in Japan’s year of sporting mega-events with the Rugby World Cup behind it and the 2020 Olympics ahead, the sponsorship frenzy that has gone alongside those events carries a lesson for the world – Japan is still a commercial powerhouse.

20 Nov 2019 - 8:16AM

It’s half-time in Japan’s year of sporting mega-events with the Rugby World Cup behind it and the 2020 Olympics ahead, the sponsorship frenzy that has gone alongside those events carries a lesson for the world – Japan is still a commercial powerhouse.

Explosion in Japan’s commercial partnerships shows the soft power on offer in sport
Opinion | A tug of war between the emirates: Abu Dhabi and Dubai – two brothers battling in sports

Sports – or rather, investments in sports – have become a vehicle for competition in Abu Dhabi and Dubai’s fight for prominence.

2 Jul 2019 - 8:06AM

Sports – or rather, investments in sports – have become a vehicle for competition in Abu Dhabi and Dubai’s fight for prominence.

A tug of war between the emirates: Abu Dhabi and Dubai – two brothers battling in sports
Opinion | Baku in the big league: Arsenal and Chelsea supporters caught up in Uefa playing politics with Azerbaijan

With Chelsea and Arsenal to contest the Uefa Europa League final, fans have turned their attention to Baku – the capital of Azerbaijan. What many don’t know, however, is the decision to host the game in the city is part of a much greater strategic plan.

27 May 2019 - 8:55AM

With Chelsea and Arsenal to contest the Uefa Europa League final, fans have turned their attention to Baku – the capital of Azerbaijan. What many don’t know, however, is the decision to host the game in the city is part of a much greater strategic plan.

Baku in the big league: Arsenal and Chelsea supporters caught up in Uefa playing politics with Azerbaijan
Opinion | Fifa president Gianni Infantino plays the global game: how football has become a subtle but strong diplomacy tool

With the next Fifa Council meeting quickly approaching, Gianni Infantino’s recent travel itinerary offers insights into what’s really afoot in world politics at the moment

13 Mar 2019 - 4:47PM

With the next Fifa Council meeting quickly approaching, Gianni Infantino’s recent travel itinerary offers insights into what’s really afoot in world politics at the moment

Fifa president Gianni Infantino plays the global game: how football has become a subtle but strong diplomacy tool
Far-reaching Gazprom deals show Russia’s state-backed sports sponsorship soft power play is flexing its muscles
Soft power sponsorships: how Qatar uses sport to promote a positive picture to the outside world
Open sesame to sports success: the guanxi of Alibaba
A feast for wolves: China’s richest man is hunting the global sports and entertainment industry