Bollywood and the Indian Premier League are intertwined. Actor Shahrukh Khan (right) performs during an opening ceremony in Chennai. Photo: AP Bollywood and the Indian Premier League are intertwined. Actor Shahrukh Khan (right) performs during an opening ceremony in Chennai. Photo: AP
Bollywood and the Indian Premier League are intertwined. Actor Shahrukh Khan (right) performs during an opening ceremony in Chennai. Photo: AP
Simon Chadwick
Opinion

Opinion

Simon Chadwick and Paul Widdop

Indian sport remains a great enigma: a Bollywood-style epic yet to be shown to the world

  • Popular and powerful at home, India’s sport has minimal reach or impact overseas. They are world-beaters at cricket but fail to set the world on fire at Olympics
  • The exception is the appearance of City Football Group, which could be an important moment for sport’s development, and for India and its turn outwards

Bollywood and the Indian Premier League are intertwined. Actor Shahrukh Khan (right) performs during an opening ceremony in Chennai. Photo: AP Bollywood and the Indian Premier League are intertwined. Actor Shahrukh Khan (right) performs during an opening ceremony in Chennai. Photo: AP
Bollywood and the Indian Premier League are intertwined. Actor Shahrukh Khan (right) performs during an opening ceremony in Chennai. Photo: AP
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Simon Chadwick

Simon Chadwick

Simon Chadwick is a Professor of Sports Enterprise at Salford University in the UK, where he is also a member of the Centre for Sports Business.

Paul Widdop

Paul Widdop

Dr Paul Widdop is a cultural networks analyst at Leeds Beckett University in the UK. He is also co-founder of The Football Collective and research editor of Connect Sport.