Jack Ma and Alibaba have forged global connections in sport to create a worldwide sports empire
Published: 12:18pm, 27 Jan, 2017
Updated: 1:41pm, 27 Jan, 2017
Simon Chadwick is a Professor of Sports Enterprise at Salford University in the UK, where he is also a member of the Centre for Sports Business.
Dr Paul Widdop is a cultural networks analyst at Leeds Beckett University in the UK. He is also co-founder of The Football Collective and research editor of Connect Sport.