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Apple
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Apple

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Apple
Apple
Apple designs and sells consumer electronics and personal computers, and also operates retail stores and streaming service Apple TV+. It is one of the world’s biggest companies and the second-largest mobile phone-maker after Samsung.
Chairman / President
Arthur D. Levinson
CEO / Managing Director
Tim Cook
Tim Cook
CFO / Finance Director
Luca Maestri
Industry
Computer hardware. Computer software. Consumer electronics. Digital distribution
Website
apple.com
Headquarters address
Apple Campus, Cupertino, California, U.S.
Stock Code
NASDAQ: AAPL
Year founded
1976
China’s 996 work culture – a schedule of 9am-9pm, six days a week – has become a hot topic for the next generation of tech founders in the United States. However, such military-style management is not for everyone. Photo: Shutterstock
US-China relations

China’s extreme 996 work schedule meets US tech’s hustle culture

Why advocates believe 996, the controversial 9am to 9pm, six-day-a-week culture popularised in China, can give American firms decisive edge.

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Artificial intelligence

The next interface race: how AI is bringing smart glasses into focus

Russia

WhatsApp accuses Russia of blocking service to force users to state ‘super-app’

Wellness

Don’t rely on Apple Watch to point out you may have high blood pressure: study

Researchers say the watch’s failure to alert nearly 60 per cent of individuals with undiagnosed hypertension creates ‘false reassurance’.

The Apple Watch fails to alert 59 per cent of people with undiagnosed high blood pressure that they possibly have hypertension, according to the company’s own data. US researchers say this could lead to missed opportunities for treatment. Photo: dpa
Gadget reviews

Five years on, Apple’s AirTag is updated. Here’s what’s new.

The next-gen AirTag does everything the original did, with a better range and a louder chime, and can be tracked with an Apple Watch.

Fame and celebrity

Meet Florence Hunt, who plays Hyacinth on Netflix’s Bridgerton

The 19-year-old British star, who started off in commercials including one for Apple’s iPhone 7, is set to make her feature film debut this year.

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Robotics

‘Optimus chain’: Chinese suppliers form backbone of Tesla’s humanoid robot plans

Tesla’s pivot to producing humanoid robots is expected to engage a network of key Chinese component makers.

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Tesla’s Optimus humanoid robot is seen on display at a company showroom in Phoenix, Arizona. Photo: Shutterstock
Smartphones

China gives Apple ‘best iPhone quarter in history’ with 38% revenue growth

Sharp recovery is a ‘most surprising result’ amid ‘aggressive competition from domestic brands like Huawei’, IDC analyst says.

Artificial intelligence

China’s cloud giants race to support Moltbot, the ‘AI that actually does things’

Hyperscalers embrace the AI agent, which can execute tasks without step-by-step instructions, but privacy concerns loom large.

United States

As ICE cracks down, some of America’s biggest names are speaking out

The US president is facing a growing cultural revolt that threatens to undermine his signature domestic priority.

ICE agents guard outside the Bishop Henry Whipple Federal Building in Minneapolis, Minnesota. Photo: Reuters
Fame and celebrity

Meet Jessica Williams, who plays Gaby in Apple TV’s Shrinking

Starting off with improv in school, she joined Amy Poehler’s comedy group and broke through as the youngest correspondent on The Daily Show.

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Jessica Williams plays Gaby in the Apple TV comedy-drama series, Shrinking, which is now into season three. Photos: @msjwilly/Instagram
South Korea

Google’s Gemini surges in South Korea, challenging ChatGPT, after latest launch

South Korea generated about US$21 million, or 11.4 per cent of Gemini’s cumulative revenue on Apple’s app store – second only to the US.

Donald Trump

‘Never been more relevant’: did Trump make Davos great again?

The Trump administration brought its ‘America First’ agenda to Davos, challenging the summit’s status quo while drawing record crowds of elites.

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Mainland China

Apple cuts prices for Lunar New Year as competition heats up in mainland China

Apple offers discounts on iPhones, MacBook and other products – its second promotion in a month ahead of the holiday.

Apple led the smartphone market in mainland China with a 22 per cent share in the fourth quarter of 2025. Photo: AFP
Smartphones

Huawei reclaims top spot over Apple in China smartphone market

Huawei turns to China-designed processors to complete a rebound from US sanctions and ship nearly 47 million smartphones domestically.

Huawei secured 16.4 per cent of China’s smartphone market against Apple’s 16.2 in 2025, according to the International Data Corporation. Photo: Shutterstock
Artificial intelligence

Apple, Google strike Gemini deal for revamped Siri in major win for Alphabet

Alphabet has been jostling with OpenAI for the Apple deal, the financial details of which were not disclosed.

Wellness

5 power-ups for 2026 to start your 2026 wellness journey right

Check out apparel and footwear from the likes of Sporty & Rich and American Vintage, then sign up for Apple Fitness+ to stay focused on your goals.

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Smartphones

Surging chip prices force Chinese smartphone maker Meizu to abandon launch

Memory-chip prices could jump between 40 and 50 per cent in the first quarter after rising by the same level in the previous quarter.

Meizu has cancelled the release of the Meizu 22 Air, a slim handset similar to Apple’s iPhone Air. Photo: Shutterstock
Trending in China

Profile | Zhou Qunfei: ex-security guard becomes world’s richest self-made woman entrepreneur

Woman who began life in destitution goes from factory floor to US$16 billion fortune; says success comes from ‘refusal to accept defeat’.

Smartphones

Xiaomi’s 17 Ultra, backed by Leica, challenges Apple’s iPhone Pro Max in imaging

The 17 Ultra’s US$998 starting price is nearly 8 per cent higher than the previous generation owing to the soaring cost of memory chips.

European Union

Explainer | Trump vs EU: the European laws curbing big tech and irking US

The US is challenging EU digital regulations, accusing them of censorship and targeting American tech firms.

The EU’s tough tech laws clash with Trump’s stance as fines reshape Big Tech’s future in Europe. Photo: AFP
United States

Trump’s US$100,000 H-1B visa fee upheld by judge, as lottery system ends

The US awards 85,000 H-1B visas annually via lottery, with Indian nationals accounting for nearly three-quarters of recipients.

US President Donald Trump displays an executive order creating the “Trump Gold Card” and introducing a fee of US$100,000 for H-1B visas in the Oval Office in September. Photo: TNS
Huawei

Huawei cuts Pura X prices as Samsung and Apple foldables loom

Huawei has cut prices on its widescreen Pura X by as much as 800 yuan, as foldables face fresh pressure from Samsung and Apple launches.

Huawei

Huawei’s HarmonyOS crosses ‘survival line’ as user base hits 27 million

HarmonyOS 6, the latest iteration, was initially made available to developers in June and released to Chinese consumers in October.

Ant Group

China fintech giant Ant upgrades AI health app to tap eldercare, wellness demand

App AQ integrates Apple and Huawei devices, adds family health profiles and smart reminders to boost user engagement.

Ant Group’s AI health app AQ has accumulated 15 million monthly active users since its launch in June 2025. Photo: Handout
China Future Tech briefing

AI | China chases superintelligent AI without sci-fi movie risks

AI systems with human-level intelligence, or higher, offer the promise of solutions to humanity’s biggest challenges but the risk of humans losing control.

China chases superintelligent AI without sci-fi movie risks
Smartphones

Apple takes China’s smartphone battle house to house with 3-hour iPhone delivery

Apple is ramping up the fight for the Chinese market as rivals Huawei and Xiaomi pile on the pressure.

US immigration

US government sued over removal of app that tracks immigration agents

ICEBlock developer alleges free speech violations after Apple removed the popular app following pressure from the Trump administration.

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