Online shopping is booming. In the aftermath of Covid-19 and along with technological advancements, consumer behaviours have changed and the digital economy is thriving. Buyers are willing to try something fresh and to seek out new merchants, driving the volume of transactions to an astonishing US$4.9 trillion. Global shifts have changed cross-border e-commerce and are reshaping its future, from the opportunities that e-commerce offers to the changing expectations of customers, along with the threats from an increasingly sophisticated network of cybercrime.