Topic

Golden weeki

The Chinese "golden week" refers either of the two week-long holidays around National Day on October 1, and the lunar calendar Spring Festival which usually falls in January or February of each year. Tens of millions of Chinese travel by air, train and road to family reunions, vacations or shopping centres during these holidays.  

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Look beyond the goose-stepping troops and nuclear missiles of China’s National Day parade, however, and it is clear the Communist Party has its work cut out for it to make the country a true superpower.

Here is the question: if your government decreed that, starting from September 16, you will work for three days then have a three-day holiday; go back to work for six days, then take a day off; work two more days followed by a seven-day holiday; then work for another five days before taking yet another day off, what would you say? Probably that your government is bonkers.

  • New life insurance policy sales to mainland visitors rose to HK$9.61 billion (US$1.23 billion) in the first quarter, up from HK$345 million a year earlier
  • Overall new life insurance sales rose 10.7 per cent year on year in the first quarter to HK$47 billion
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Hainan, a tourist hub and shopping mecca at the southern tip of China, saw disappointing retail sales during the country’s first ‘golden week’ holiday since Covid-19 restrictions were lifted.

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Tourism figures from February to this month show 86 per cent of tour trips from mainland China lasted one to two days and 54 per cent cost less than 500 yuan.

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Macau’s casino industry is caught off guard by the massive influx of tourists from a newly-reopened China, as a dire labour shortage has the gaming hub scrambling to satiate demand.

During the five-day May Day holiday last week, long queues and crowds were seen at the country’s theme parks, a sign they have become ‘early beneficiaries’ of a tourism recovery after Beijing abandoned its tough pandemic restrictions.

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Domestic tourism revenues jumped to 101 per cent of pre-pandemic levels during the five-day ‘golden week’ holiday in China, but analysts have warned the explosion of pent-up demand might not be sustainable.

The five-day ‘golden week’ unleashed a tourism frenzy in mainland China as frustrated travellers cast off the shackles of Covid-19 and flew further afield and in far greater numbers than at any time in the last three years.

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Hotels in China have hit the jackpot during the five-day holiday with a huge surge in post-pandemic demand allowing them to raise their room prices more than tenfold in some cases.

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Trip.com, among the top picks by analysts in consumption recovery play, will need a strong tailwind from China’s golden week holiday spending to give its shares a much-needed tonic.

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After Covid-19 devastation, business owners are seizing the chance to entice an influx hundreds of thousands of visitors during the week-long holiday.

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The government and businesses rolled out new attractions, services and sales as the island province saw a 15 per cent increase in long-haul bookings last month, according to an agency.

Up to 500 buyers will be competing for each unit as the University Hill development hits the market on Saturday, with discounted prices in place and amid a surge of Chinese visitors in the city.

Zibo in Shandong province has become the latest mainland Chinese city to put a cap on hotel room rates ahead of the upcoming holiday, also referred to as ‘golden week’, limiting the increase to 50 per cent.

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