Nike: A global leader in the sportswear and apparel sector, Nike, headquartered in Beaverton, Oregon, USA, specialises in designing, manufacturing, and marketing athletic footwear, apparel, and accessories. Primarily targeting athletes, sports enthusiasts, and lifestyle consumers across various age groups, the company is renowned for its innovation, quality, and strong brand presence, exemplified by its iconic "Just Do It" slogan. As the world’s largest supplier of athletic shoes and apparel, Nike’s business focus includes direct-to-consumer sales, digital transformation, and fostering an emotional connection with its global market.