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Nike

Nike
Nike: A global leader in the sportswear and apparel sector, Nike, headquartered in Beaverton, Oregon, USA, specialises in designing, manufacturing, and marketing athletic footwear, apparel, and accessories. Primarily targeting athletes, sports enthusiasts, and lifestyle consumers across various age groups, the company is renowned for its innovation, quality, and strong brand presence, exemplified by its iconic "Just Do It" slogan. As the world’s largest supplier of athletic shoes and apparel, Nike’s business focus includes direct-to-consumer sales, digital transformation, and fostering an emotional connection with its global market.
China’s private sector

From swoosh to local: Nike stumbles in China as home-grown rivals close the gap

Nike’s sharp drop in China sales underscores intensifying competition from home-grown brands amid changing consumer tastes.

How Zohran Mamdani’s style is a nod to the working-class New Yorker

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Ronaldo makes history as first billionaire footballer after hefty Saudi payday

Portuguese star joins ‘three comma club’ after signing new two-year deal with Al-Nassr worth almost £500 million.

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