Pinduoduo

PDD is an online retailer specialising in the budget-shopping segment. It has quickly become one of the biggest e-commerce businesses in China, with its Pinduoduo app pioneering the concept of social e-commerce, allowing consumers to reap steep discounts by buying in groups. It has expanded aggressively overseas in recent years, launching its Temu app in the US in 2022, and subsequently rolling it out in more than 40 countries.