TOPIC

/ company

Shein

Shein is an online retailer focused on fast fashion and low-price shopping. The company is considered one of the most valuable start-ups in the world, with the Shein app cited as the most downloaded shopping app in 2022 and 2023. Shein has drawn scrutiny over allegations that it uses forced labour for cotton sourced from the Xinjiang region.

Chairman / President

Chris Xu

CEO / Managing Director

Chris Xu

Industry

E-commerce, Fashion Retail

Website

shein.com

Headquarters address

Road One, Maqun Science Park, Qixia District, Nanjing, Jiangsu, China

Year founded

2008

Police secure the area as people queue to enter a department store, during the opening of Shein’s first physical outlet in Paris, France, on November 5, 2025. Photo: Reuters

Sustainability

Opinion | Why Shein doesn’t have to be the model for the fashion industry

Although the fast fashion label had a bumper 2025 while familiar brands faced collapse, the industry should not conclude that speed and scale are everything.

7 Jan 2026 - 8:30PMvideocam

Consumers

From Shein to Labubu, French shoppers are buying Chinese for Christmas

25 Dec 2025 - 5:00PMvideocam

France

Shein avoids France site ban after removing illegal goods

20 Dec 2025 - 12:07AMvideocam

European Union

Opinion | A complicated new EU-China showdown is quietly taking shape

For now, both sides still need each other and there is nowhere else to turn. But behind this reliance, irritation and paranoia are rising.

18 Dec 2025 - 5:30AMvideocam

China-EU relations

EU targets China’s Shein and Temu with new fees on low-value parcels

Tariffs’ impact may be limited given the Chinese e-commerce companies’ extensive warehouse and logistics networks across Europe.

13 Dec 2025 - 3:54AMvideocam

China-EU relations

Temu’s EU headquarters raided over Chinese subsidy concerns

The raid comes amid increasing concern within the European Union over cheap imports from China.

11 Dec 2025 - 3:51AM

China trade

Explainer | As China’s companies become industry leaders, where in the world are they going?

Across numerous sectors, China’s firms are setting up shop worldwide – and gaining ground on their well-entrenched competitors.

11 Dec 2025 - 11:21AMvideocam

Vehicles are seen loaded on a cargo ship for export at Wuhu Port, Anhui province. Photo: Getty Images

E-commerce

Chinese vendors on Shein, Temu face tax changes at home and abroad

While the EU ends a duty exemption, a reform of China’s tax regime may present the bigger challenge for cross-border sellers.

16 Nov 2025 - 10:00AM

China trade

China sellers brace as EU moves to tighten rules on low-value parcels, as US did

Merchants warn that margins will be squeezed, consumer prices may rise, and firms may shift markets as compliance costs and customs hits bite cross-border trade.

14 Nov 2025 - 11:00PMvideocam

China-EU relations

‘Compliance maze’: EU scrutiny of Huawei, ZTE, Shein ups stakes for China firms

Firms operaing in EU may face regulatory costs, political risk, supply-chain exposure, analysts say, as contingency plans may be in works.

13 Nov 2025 - 11:50PMvideocam

French police walk past a Shein advertisement on November 5 in Paris. Photo: Reuters

European Union

EU to end duty-free perks for China’s Temu and Shein

The plan removes duty exemptions on low-value imports to target Chinese e-commerce, protect consumers, and boost EU sovereignty.

14 Nov 2025 - 2:10AM

Italy

Italy plans tax on low-value parcels, targeting China’s Shein and Temu

The move seeks to protect the local fashion industry from cheap imports and ‘non-European aggression’.

13 Nov 2025 - 2:56AMvideocam

E-commerce

Shein eyes US$2 billion profit in 2025 despite Trump tariffs

The upbeat full-year outlook comes as the fast-fashion e-commerce giant works to retain investor confidence ahead of a long-delayed IPO.

7 Nov 2025 - 11:00AMvideocam

Paris

Video | Shein opens first physical store in Paris amid website suspension

The suspension follows outcry over childlike sex dolls being sold on the platform.

6 Nov 2025 - 4:35PM

04:25

China-France relations

Shein wants dialogue with French government over website suspension

French Prime Minister Sebastien Lecornu’s shock decision came on same day the fast-fashion giant opened its first permanent store in Paris.

6 Nov 2025 - 2:31AMvideocam

Chinese fast-fashion retailer Shein opens its first permanent store at the Paris department store BHV. Photo: Reuters

E-commerce

Sea CEO sees path to US$1 trillion market cap with help of AI

‘A tech transition like this makes it possible’ for Sea to be a trillion dollar company, Forrest Li says in a memo to staff.

21 Oct 2025 - 4:40PM

E-commerce

DHL expects US e-commerce tariff impact to unfold over a year like Brexit

Chinese firms are seeking new markets amid US tariff changes and potential reviews by the UK and EU, DHL Express CEO says.

16 Oct 2025 - 11:23AM

E-commerce

Shein hit with US$175 million fine by French watchdog over cookies

Authorities accuse the fast-fashion retailer of placing cookies on users’ computers even when they opt out.

4 Sep 2025 - 12:15PM

Shein bags seen at a pop-up store in Dijon, France. Photo: AFP

US-China trade war

Chinese firms adapting as US ends de minimis exemptions for rest of world

Merchants establish warehouses in America as value of small parcels exported from China to the US plummets.

29 Aug 2025 - 3:05PM

United States

Mexico considering higher Chinese import tariffs at US urging: report

US officials have urged move as part of Trump push to cut dependence on Chinese supply chains.

29 Aug 2025 - 3:24AM

US-China trade war

Chinese printing factories flock to US as tariffs shake up e-commerce sector

Chinese print-on-demand facilities play a vital role in the fast-fashion supply chain. Now, hundreds are relocating to America.

29 Aug 2025 - 12:17AMvideocam

Employees work at a printing and packaging factory in Qingzhou, China’s eastern Shandong province. More than 200 Chinese-owned print-on-demand factories have started production in the United States in just the past two years, industry insiders estimate. Photo: AFP

E-commerce

US tariffs a big worry for Chinese sellers on Shein, Temu, TikTok Shop, Amazon

Their concerns were aired on the sidelines of the three-day China Cross-Border E-Commerce Trade Fair, which concludes on Sunday.

17 Aug 2025 - 9:00AM

E-commerce

Shein’s revenue rises to US$10 billion in quarter before Trump tariffs

Shein likely benefited as consumers stocked up on products before the US removed its de minimis exemption for Chinese goods.

1 Aug 2025 - 10:08AM

US-China trade war

Trump’s order to end ‘de minimis’ tariff break expands from China to the world

Duty-free exemption on small packages worth US$800 or less fuelled China’s dominance in the industry – but the model is now under threat.

1 Aug 2025 - 12:36AMvideocam

E-commerce

France fines Shein US$47 million for ‘deceptive’ pricing amid EU scrutiny

Shein did not offer discounts based on the lowest price in the previous 30 days, and sometimes raised prices before applying a reduction.

4 Jul 2025 - 5:00PM

A customer leaves a Shein pop-up store in Dijon, France, on June 26, 2025. Photo: AFP

E-commerce

TikTok Shop launches in Japan as app faces uncertainty in US

The popular short-video app is seeking to diversify its global footprint while reducing its reliance on the US market.

1 Jul 2025 - 7:00PM

TikTok Shop has officially launched in Japan. Photo: Getty Images/TNS

China exports

The ‘family warehouses’ powering Shein and Temu’s rapid UK expansion

Chinese immigrants in Britain are converting their homes into makeshift warehouses for goods ordered via China’s booming shopping apps.

29 Jun 2025 - 8:00PM

Artificial intelligence

How a Chinese AI start-up helps Nike, Gap, Urban Revivo predict fashion trends

Hangzhou Zhiyi Technology’s operations reflect how AI adoption in mainland China is expanding and transforming various industries.

16 Jun 2025 - 9:35AM

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Shein

.css-1m2rp1p{color:#34b8b5;}Opinion | Why Shein doesn’t have to be the model for the fashion industry

Although the fast fashion label had a bumper 2025 while familiar brands faced collapse, the industry should not conclude that speed and scale are everything.

From Shein to Labubu, French shoppers are buying Chinese for Christmas

Shein avoids France site ban after removing illegal goods

Opinion | A complicated new EU-China showdown is quietly taking shape

For now, both sides still need each other and there is nowhere else to turn. But behind this reliance, irritation and paranoia are rising.

EU targets China’s Shein and Temu with new fees on low-value parcels

Tariffs’ impact may be limited given the Chinese e-commerce companies’ extensive warehouse and logistics networks across Europe.

Temu’s EU headquarters raided over Chinese subsidy concerns

The raid comes amid increasing concern within the European Union over cheap imports from China.

.css-sioo19{color:#c79a00;}Explainer | As China’s companies become industry leaders, where in the world are they going?

Across numerous sectors, China’s firms are setting up shop worldwide – and gaining ground on their well-entrenched competitors.

Chinese vendors on Shein, Temu face tax changes at home and abroad

While the EU ends a duty exemption, a reform of China’s tax regime may present the bigger challenge for cross-border sellers.

China sellers brace as EU moves to tighten rules on low-value parcels, as US did

Merchants warn that margins will be squeezed, consumer prices may rise, and firms may shift markets as compliance costs and customs hits bite cross-border trade.

‘Compliance maze’: EU scrutiny of Huawei, ZTE, Shein ups stakes for China firms

Firms operaing in EU may face regulatory costs, political risk, supply-chain exposure, analysts say, as contingency plans may be in works.

EU to end duty-free perks for China’s Temu and Shein

The plan removes duty exemptions on low-value imports to target Chinese e-commerce, protect consumers, and boost EU sovereignty.

Italy plans tax on low-value parcels, targeting China’s Shein and Temu

The move seeks to protect the local fashion industry from cheap imports and ‘non-European aggression’.

Shein eyes US$2 billion profit in 2025 despite Trump tariffs

The upbeat full-year outlook comes as the fast-fashion e-commerce giant works to retain investor confidence ahead of a long-delayed IPO.

.css-rcruog{color:#C79A00;}Video | Shein opens first physical store in Paris amid website suspension

The suspension follows outcry over childlike sex dolls being sold on the platform.

Shein wants dialogue with French government over website suspension

French Prime Minister Sebastien Lecornu’s shock decision came on same day the fast-fashion giant opened its first permanent store in Paris.

Sea CEO sees path to US$1 trillion market cap with help of AI

‘A tech transition like this makes it possible’ for Sea to be a trillion dollar company, Forrest Li says in a memo to staff.

DHL expects US e-commerce tariff impact to unfold over a year like Brexit

Chinese firms are seeking new markets amid US tariff changes and potential reviews by the UK and EU, DHL Express CEO says.

Shein hit with US$175 million fine by French watchdog over cookies

Authorities accuse the fast-fashion retailer of placing cookies on users’ computers even when they opt out.

Chinese firms adapting as US ends de minimis exemptions for rest of world

Merchants establish warehouses in America as value of small parcels exported from China to the US plummets.

Mexico considering higher Chinese import tariffs at US urging: report

US officials have urged move as part of Trump push to cut dependence on Chinese supply chains.

Chinese printing factories flock to US as tariffs shake up e-commerce sector

Chinese print-on-demand facilities play a vital role in the fast-fashion supply chain. Now, hundreds are relocating to America.

US tariffs a big worry for Chinese sellers on Shein, Temu, TikTok Shop, Amazon

Their concerns were aired on the sidelines of the three-day China Cross-Border E-Commerce Trade Fair, which concludes on Sunday.

Shein’s revenue rises to US$10 billion in quarter before Trump tariffs

Shein likely benefited as consumers stocked up on products before the US removed its de minimis exemption for Chinese goods.

Trump’s order to end ‘de minimis’ tariff break expands from China to the world

Duty-free exemption on small packages worth US$800 or less fuelled China’s dominance in the industry – but the model is now under threat.

France fines Shein US$47 million for ‘deceptive’ pricing amid EU scrutiny

Shein did not offer discounts based on the lowest price in the previous 30 days, and sometimes raised prices before applying a reduction.

TikTok Shop launches in Japan as app faces uncertainty in US

The popular short-video app is seeking to diversify its global footprint while reducing its reliance on the US market.

The ‘family warehouses’ powering Shein and Temu’s rapid UK expansion

Chinese immigrants in Britain are converting their homes into makeshift warehouses for goods ordered via China’s booming shopping apps.

How a Chinese AI start-up helps Nike, Gap, Urban Revivo predict fashion trends

Hangzhou Zhiyi Technology’s operations reflect how AI adoption in mainland China is expanding and transforming various industries.

Opinion | Why Shein doesn’t have to be the model for the fashion industry

Explainer | As China’s companies become industry leaders, where in the world are they going?

Video | Shein opens first physical store in Paris amid website suspension