TOPIC

/ company

Shein

Shein is an online retailer focused on fast fashion and low-price shopping. The company is considered one of the most valuable start-ups in the world, with the Shein app cited as the most downloaded shopping app in 2022 and 2023. Shein has drawn scrutiny over allegations that it uses forced labour for cotton sourced from the Xinjiang region.

Chairman / President

Chris Xu

CEO / Managing Director

Chris Xu

Industry

E-commerce, Fashion Retail

Website

shein.com

Headquarters address

Road One, Maqun Science Park, Qixia District, Nanjing, Jiangsu, China

Year founded

2008

Shoppers queue for the opening of the first physical space for Chinese online fast-fashion retailer Shein in Paris. Photo: Reuters

Consumers

From Shein to Labubu, French shoppers are buying Chinese for Christmas

This year’s wave of popularity for Chinese brands has not waned in France’s capital, with Shein’s store packed and Labubu dolls dotting trees.

25 Dec 2025 - 5:00PMvideocam

France

Shein avoids France site ban after removing illegal goods

20 Dec 2025 - 12:07AMvideocam

European Union

Opinion | A complicated new EU-China showdown is quietly taking shape

18 Dec 2025 - 5:30AMvideocam

China-EU relations

EU targets China’s Shein and Temu with new fees on low-value parcels

Tariffs’ impact may be limited given the Chinese e-commerce companies’ extensive warehouse and logistics networks across Europe.

13 Dec 2025 - 3:54AMvideocam

Both Shein and Temu have multiple distribution centres across Europe. Photo: Alarmy

China-EU relations

Temu’s EU headquarters raided over Chinese subsidy concerns

The raid comes amid increasing concern within the European Union over cheap imports from China.

11 Dec 2025 - 3:51AM

China trade

Explainer | As China’s companies become industry leaders, where in the world are they going?

Across numerous sectors, China’s firms are setting up shop worldwide – and gaining ground on their well-entrenched competitors.

11 Dec 2025 - 11:21AMvideocam

E-commerce

Chinese vendors on Shein, Temu face tax changes at home and abroad

While the EU ends a duty exemption, a reform of China’s tax regime may present the bigger challenge for cross-border sellers.

16 Nov 2025 - 10:00AM

An internet user shops on the Shein website in Paris on November 5, 2025. Photo: AFP

China trade

China sellers brace as EU moves to tighten rules on low-value parcels, as US did

Merchants warn that margins will be squeezed, consumer prices may rise, and firms may shift markets as compliance costs and customs hits bite cross-border trade.

14 Nov 2025 - 11:00PMvideocam

China-EU relations

‘Compliance maze’: EU scrutiny of Huawei, ZTE, Shein ups stakes for China firms

Firms operaing in EU may face regulatory costs, political risk, supply-chain exposure, analysts say, as contingency plans may be in works.

13 Nov 2025 - 11:50PMvideocam

European Union

EU to end duty-free perks for China’s Temu and Shein

The plan removes duty exemptions on low-value imports to target Chinese e-commerce, protect consumers, and boost EU sovereignty.

14 Nov 2025 - 2:10AM

Italy

Italy plans tax on low-value parcels, targeting China’s Shein and Temu

The move seeks to protect the local fashion industry from cheap imports and ‘non-European aggression’.

13 Nov 2025 - 2:56AMvideocam

E-commerce

Shein eyes US$2 billion profit in 2025 despite Trump tariffs

The upbeat full-year outlook comes as the fast-fashion e-commerce giant works to retain investor confidence ahead of a long-delayed IPO.

7 Nov 2025 - 11:00AMvideocam

Paris

Video | Shein opens first physical store in Paris amid website suspension

The suspension follows outcry over childlike sex dolls being sold on the platform.

6 Nov 2025 - 4:35PM

China-France relations

Shein wants dialogue with French government over website suspension

French Prime Minister Sebastien Lecornu’s shock decision came on same day the fast-fashion giant opened its first permanent store in Paris.

6 Nov 2025 - 2:31AMvideocam

Chinese fast-fashion retailer Shein opens its first permanent store at the Paris department store BHV. Photo: Reuters

E-commerce

Sea CEO sees path to US$1 trillion market cap with help of AI

‘A tech transition like this makes it possible’ for Sea to be a trillion dollar company, Forrest Li says in a memo to staff.

21 Oct 2025 - 4:40PM

Sea’s offices in Bangkok, Thailand. Photo: Chua Kong Ho

E-commerce

DHL expects US e-commerce tariff impact to unfold over a year like Brexit

Chinese firms are seeking new markets amid US tariff changes and potential reviews by the UK and EU, DHL Express CEO says.

16 Oct 2025 - 11:23AM

E-commerce

Shein hit with US$175 million fine by French watchdog over cookies

Authorities accuse the fast-fashion retailer of placing cookies on users’ computers even when they opt out.

4 Sep 2025 - 12:15PM

US-China trade war

Chinese firms adapting as US ends de minimis exemptions for rest of world

Merchants establish warehouses in America as value of small parcels exported from China to the US plummets.

29 Aug 2025 - 3:05PM

Parcels slide down a ramp after being scanned at the US Customs and Border Protection overseas mail inspection facility at Chicago’s O’Hare International Airport in February last year. Photo: AP

United States

Mexico considering higher Chinese import tariffs at US urging: report

US officials have urged move as part of Trump push to cut dependence on Chinese supply chains.

29 Aug 2025 - 3:24AM

US-China trade war

Chinese printing factories flock to US as tariffs shake up e-commerce sector

Chinese print-on-demand facilities play a vital role in the fast-fashion supply chain. Now, hundreds are relocating to America.

29 Aug 2025 - 12:17AMvideocam

E-commerce

US tariffs a big worry for Chinese sellers on Shein, Temu, TikTok Shop, Amazon

Their concerns were aired on the sidelines of the three-day China Cross-Border E-Commerce Trade Fair, which concludes on Sunday.

17 Aug 2025 - 9:00AM

E-commerce

Shein’s revenue rises to US$10 billion in quarter before Trump tariffs

Shein likely benefited as consumers stocked up on products before the US removed its de minimis exemption for Chinese goods.

1 Aug 2025 - 10:08AM

A Shein e-commerce distribution centre in Whitestown, Indiana. Photo: Dreamstime/TNS

US-China trade war

Trump’s order to end ‘de minimis’ tariff break expands from China to the world

Duty-free exemption on small packages worth US$800 or less fuelled China’s dominance in the industry – but the model is now under threat.

1 Aug 2025 - 12:36AMvideocam

E-commerce

France fines Shein US$47 million for ‘deceptive’ pricing amid EU scrutiny

Shein did not offer discounts based on the lowest price in the previous 30 days, and sometimes raised prices before applying a reduction.

4 Jul 2025 - 5:00PM

E-commerce

TikTok Shop launches in Japan as app faces uncertainty in US

The popular short-video app is seeking to diversify its global footprint while reducing its reliance on the US market.

1 Jul 2025 - 7:00PM

TikTok Shop has officially launched in Japan. Photo: Getty Images/TNS

China exports

The ‘family warehouses’ powering Shein and Temu’s rapid UK expansion

Chinese immigrants in Britain are converting their homes into makeshift warehouses for goods ordered via China’s booming shopping apps.

29 Jun 2025 - 8:00PM

A delivery worker sorts e-commerce packages at a warehouse in Beijing. Chinese immigrants in the United Kingdom are setting up makeshift warehouses in their homes to process orders for China’s shopping apps, including Shein, Temu and AliExpress. Photo: AFP

Artificial intelligence

How a Chinese AI start-up helps Nike, Gap, Urban Revivo predict fashion trends

Hangzhou Zhiyi Technology’s operations reflect how AI adoption in mainland China is expanding and transforming various industries.

16 Jun 2025 - 9:35AM

US-China trade war

US leads way in stemming China’s small-parcel deluge

A tidal wave of small parcels is overwhelming customs officers, prompting nations to tackle the de minimis tax loophole, which spurred growth for Chinese e-commerce platforms.

4 Jun 2025 - 5:00PM

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Shein

From Shein to Labubu, French shoppers are buying Chinese for Christmas

This year’s wave of popularity for Chinese brands has not waned in France’s capital, with Shein’s store packed and Labubu dolls dotting trees.

Shein avoids France site ban after removing illegal goods

.css-1m2rp1p{color:#34b8b5;}Opinion | A complicated new EU-China showdown is quietly taking shape

EU targets China’s Shein and Temu with new fees on low-value parcels

Tariffs’ impact may be limited given the Chinese e-commerce companies’ extensive warehouse and logistics networks across Europe.

Temu’s EU headquarters raided over Chinese subsidy concerns

The raid comes amid increasing concern within the European Union over cheap imports from China.

.css-sioo19{color:#c79a00;}Explainer | As China’s companies become industry leaders, where in the world are they going?

Across numerous sectors, China’s firms are setting up shop worldwide – and gaining ground on their well-entrenched competitors.

Chinese vendors on Shein, Temu face tax changes at home and abroad

While the EU ends a duty exemption, a reform of China’s tax regime may present the bigger challenge for cross-border sellers.

China sellers brace as EU moves to tighten rules on low-value parcels, as US did

Merchants warn that margins will be squeezed, consumer prices may rise, and firms may shift markets as compliance costs and customs hits bite cross-border trade.

‘Compliance maze’: EU scrutiny of Huawei, ZTE, Shein ups stakes for China firms

Firms operaing in EU may face regulatory costs, political risk, supply-chain exposure, analysts say, as contingency plans may be in works.

EU to end duty-free perks for China’s Temu and Shein

The plan removes duty exemptions on low-value imports to target Chinese e-commerce, protect consumers, and boost EU sovereignty.

Italy plans tax on low-value parcels, targeting China’s Shein and Temu

The move seeks to protect the local fashion industry from cheap imports and ‘non-European aggression’.

Shein eyes US$2 billion profit in 2025 despite Trump tariffs

The upbeat full-year outlook comes as the fast-fashion e-commerce giant works to retain investor confidence ahead of a long-delayed IPO.

.css-rcruog{color:#C79A00;}Video | Shein opens first physical store in Paris amid website suspension

The suspension follows outcry over childlike sex dolls being sold on the platform.

Shein wants dialogue with French government over website suspension

French Prime Minister Sebastien Lecornu’s shock decision came on same day the fast-fashion giant opened its first permanent store in Paris.

Sea CEO sees path to US$1 trillion market cap with help of AI

‘A tech transition like this makes it possible’ for Sea to be a trillion dollar company, Forrest Li says in a memo to staff.

DHL expects US e-commerce tariff impact to unfold over a year like Brexit

Chinese firms are seeking new markets amid US tariff changes and potential reviews by the UK and EU, DHL Express CEO says.

Shein hit with US$175 million fine by French watchdog over cookies

Authorities accuse the fast-fashion retailer of placing cookies on users’ computers even when they opt out.

Chinese firms adapting as US ends de minimis exemptions for rest of world

Merchants establish warehouses in America as value of small parcels exported from China to the US plummets.

Mexico considering higher Chinese import tariffs at US urging: report

US officials have urged move as part of Trump push to cut dependence on Chinese supply chains.

Chinese printing factories flock to US as tariffs shake up e-commerce sector

Chinese print-on-demand facilities play a vital role in the fast-fashion supply chain. Now, hundreds are relocating to America.

US tariffs a big worry for Chinese sellers on Shein, Temu, TikTok Shop, Amazon

Their concerns were aired on the sidelines of the three-day China Cross-Border E-Commerce Trade Fair, which concludes on Sunday.

Shein’s revenue rises to US$10 billion in quarter before Trump tariffs

Shein likely benefited as consumers stocked up on products before the US removed its de minimis exemption for Chinese goods.

Trump’s order to end ‘de minimis’ tariff break expands from China to the world

Duty-free exemption on small packages worth US$800 or less fuelled China’s dominance in the industry – but the model is now under threat.

France fines Shein US$47 million for ‘deceptive’ pricing amid EU scrutiny

Shein did not offer discounts based on the lowest price in the previous 30 days, and sometimes raised prices before applying a reduction.

TikTok Shop launches in Japan as app faces uncertainty in US

The popular short-video app is seeking to diversify its global footprint while reducing its reliance on the US market.

The ‘family warehouses’ powering Shein and Temu’s rapid UK expansion

Chinese immigrants in Britain are converting their homes into makeshift warehouses for goods ordered via China’s booming shopping apps.

How a Chinese AI start-up helps Nike, Gap, Urban Revivo predict fashion trends

Hangzhou Zhiyi Technology’s operations reflect how AI adoption in mainland China is expanding and transforming various industries.

US leads way in stemming China’s small-parcel deluge

A tidal wave of small parcels is overwhelming customs officers, prompting nations to tackle the de minimis tax loophole, which spurred growth for Chinese e-commerce platforms.

Opinion | A complicated new EU-China showdown is quietly taking shape

Explainer | As China’s companies become industry leaders, where in the world are they going?

Video | Shein opens first physical store in Paris amid website suspension