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Tim Cook
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Tim Cook

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Tim Cook
Tim Cook
Tim Cook has been chief executive of technology giant Apple, since August 2011, replacing co-founder Steve Jobs, who died of cancer in October 2011. Cook had previously served as acting chief executive when Jobs took medical leave in 2011.
Born
1 Nov 1960
Industry
Technology, Business
Job Title
Businessman
Apple senior vice president of hardware engineering John Ternus announces new products in New York on March 4, 2026. Photo: EPA
Apple

Can new Apple CEO John Ternus replicate Tim Cook’s success in China?

Market researcher IDC says the Apple CEO transition marks ‘the most consequential leadership change in consumer technology in years’.

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Apple

Apple’s Tim Cook to step down as CEO, handing reins to John Ternus

Apple

Outside In | My love-hate relationship with Apple as an Android user

Apple

Apple’s accidental AI feature release in China risks regulatory backlash: expert

Mainland China users briefly access Apple Intelligence before the update vanishes, raising questions over compliance and regulatory approval.

The short-lived roll-out comes amid nearly two years of anticipation in China, where Apple Intelligence has yet to launch despite its release in major markets. Photo: Shutterstock
China trade

Premier Li Qiang calls for global pledge to open up amid ‘power politics’

Li’s opening address to China Development Forum indirectly rebukes US as he states protectionism is no ‘panacea’ for solving problems.

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China trade

Exclusive | Japanese executives absent from China’s key annual summit amid tensions: sources

Nearly 80 executives from foreign firms, with those from the US making up the largest group, will attend the two-day forum.

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Apple

Apple’s Tim Cook visits China as reliance on Chinese suppliers endures

Cook shows up at an Apple Store in Chengdu as part of the company’s 50th anniversary celebrations.

Apple CEO Tim Cook interacted with celebrities and customers at an Apple Store in Chengdu on Wednesday. Photo: Weibo
Smartphones

China gives Apple ‘best iPhone quarter in history’ with 38% revenue growth

Sharp recovery is a ‘most surprising result’ amid ‘aggressive competition from domestic brands like Huawei’, IDC analyst says.

United States

As ICE cracks down, some of America’s biggest names are speaking out

The US president is facing a growing cultural revolt that threatens to undermine his signature domestic priority.

Donald Trump

‘Never been more relevant’: did Trump make Davos great again?

The Trump administration brought its ‘America First’ agenda to Davos, challenging the summit’s status quo while drawing record crowds of elites.

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US President Donald Trump gestures as he speaks at the “Board of Peace” meeting during the World Economic Forum in Davos on Thursday. Photo: AFP
Apple

Apple takes China’s smartphone battle house to house with 3-hour iPhone delivery

Apple is ramping up the fight for the Chinese market as rivals Huawei and Xiaomi pile on the pressure.

Apple is ramping up the fight for the Chinese market. Photo: Shutterstock
Donald Trump

Ronaldo, Musk attend Trump’s White House dinner with Saudi crown prince

Elon Musk was among business titans invited to the gala dinner, as tensions with Donald Trump thaw.

Artificial intelligence

Apple nears US$1 billion-a-year deal to use Google’s Gemini AI model for Siri

Apple is banking on Google’s help to rebuild Siri’s underlying technology, setting the stage for a new slate of features next year.

Mainland China

Can iPhone 17 right Apple ship in China? US tech giant’s CEO Tim Cook thinks so

Fierce competition and supply constraints lead to a sales decline, but Apple’s boss says demand for newest iPhone series will spur a rebound.

A woman checks out iPhones in an Apple store in Beijing’s Sanlitun area on September 19, 2025. Photo: Reuters
SCMP Highlights

Myanmar scam farm ‘worse than death’, China’s superfast chip: SCMP’s 7 highlights

From China importing no soybeans from US to Hong Kong pair in Myanmar scam farm, here are highlights from SCMP’s recent reporting.

Illustration by Lau Ka-kuen
Apple

Apple CEO Tim Cook pushes AI system launch in China after iPhone Air release

‘Cook has leveraged his personal brand to transform Apple’ into an ‘engaged participant attuned to local sentiments’, consultancy M360 says.

SCMP Highlights

Sinking Shanghai, iPhone Air sells out in China: SCMP daily highlights

From the impact of US-China port fees to Beijing’s drills in the Scarborough Shoal, here’s a round-up from today’s coverage.

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SCMP Highlights

China shuns US software for documents, Tim Cook boosts iPhone Air: 7 highlights

From progress on China’s fourth aircraft carrier to Japan’s ‘ghost fleet’ poisoning the Pacific, here are highlights from SCMP’s recent reporting.

Apple CEO Tim Cook takes a selfie with Chinese singer-actress Wang Feifei at her music video set in Shanghai on Tuesday. Photo: Handout
Apple

Apple’s iPhone Air sells out in China after CEO Tim Cook’s visit

Pre-sales for the model, which only received Chinese regulatory approval recently, began on Friday morning.

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Apple

Apple CEO Tim Cook pledges increased investment in China in meeting with MIIT

Cook acknowledges the support of China’s Ministry of Industry and Information Technology, as the iPhone Air launches next week.

United States

Opinion | Why fight Trump when you can wait him out?

In an irrational world, the most rational course of action seems to be to wait for Trump’s exit and lay the groundwork for a return to normal.

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US Treasury Secretary Scott Bessent, US Commerce Secretary Howard Lutnick, US President Donald Trump, Apple CEO Tim Cook and US Vice-President J.D. Vance take a group photo after announcing an additional US$100 billion Apple investment in the US in the Oval Office of the White House in Washington on August 6. Photo: EPA
Apple

Apple CEO Tim Cook’s latest China visit boosts promotion for the iPhone Air

According to Apple, iPhone Air pre-orders on the mainland start at 9am on Friday, while shipments begin next Wednesday.

Apple CEO Tim Cook takes a selfie with Chinese singer-actress Wang Feifei at her music video set in Shanghai on Tuesday. Photo: Handout
Apple

Apple CEO Tim Cook says iPhone Air to release in China next week

China Unicom receives government approval to start commercial trials for the eSIM function on smartphones, such as the iPhone Air.

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TSMC

TSMC posts better-than-expected sales on AI demand

The Taiwanese company is the go-to chipmaker for major AI accelerator designers including Nvidia and Advanced Micro Devices.

United States

Long-awaited iPhone 17 helps Apple take bite out of competition

The new models’ reception in China is hugely important to the company, which trails Oppo, Huawei and Xiaomi in the country.

Police officers watch over customers queuing up in front of an Apple store in Berlin on Friday. Photo: AFP
Apple

New iPhones spark lively debate among Chinese fans amid eSIM limits, AI delay

On Wednesday morning, three of the top 10 trending topics on microblogging site Weibo were iPhone-related, two of which focused on pricing.

New iPhone 17 Pros are displayed during an event at the Apple headquarters in California on September 9, 2025. Photo: AFP
Donald Trump

Tech titans praise Trump at White House dinner, Musk a no-show

Mark Zuckerberg, Tim Cook and other major CEOs attend a rare gathering in Washington.

Semiconductors

Trump threatens tariffs on chip imports from firms not producing in US

The US president says he will impose tariffs on companies that are not moving production to the country.

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