The hottest food trend right now isn’t ‘vegan’. It’s ‘plant-based’
  • The number of new US food and drink products that mentioned “plant-based” grew 268 per cent between 2012 and 2018
  • The term evokes healthfulness but spares meat and dairy eaters – often the target audience – the connotation of shunning all forms of animal products
19 Feb 2019 - 1:01AM