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YouTube and YouTubers
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YouTube and YouTubers

YouTube and YouTubers
YouTube and YouTubers
The latest news, analysis and opinion on YouTube and YouTubers. In-depth analysis, industry insights and expert opinion.
CEO / Managing Director
Neal Mohan
CFO / Finance Director
Mary Ellen Coe (Chief Business Officer)
Industry
Internet
Website
youtube.com
Headquarters address
901 Cherry Avenue, San Bruno, California, United States
Year founded
2005
J.J. Martin founded LaDoubleJ, a fashion and lifestyle label known for its bold prints, colourful aesthetic and “good vibes”. Photo: Handout
Icons and Influencers

Style according to … J.J. Martin, founder of Milan-based La DoubleJ

The high-vibration, maximalist designer on channelled wisdom, goddess energy, and building a colourful life with intention.

Malaysia

Bangladeshi YouTuber’s death sparks mourning amid Malaysia’s DUI crisis

Music

Meet Kizuna AI, the virtual YouTuber and idol selling out venues

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100 Top Tables: Cities of Gastronomy

The young English YouTubers bringing Korean food diplomacy to Macau

Known for their viral ramen videos and visiting Buckingham Palace with Blackpink, the British duo are bringing their brand of food diplomacy to Macau.

Supported by
Macau Government Tourism Office
Josh and Ollie of Korean Englishman are the keynote speakers at this year’s International Cities of Gastronomy Fest Macao. Photos: Handout
Hong Kong celebrities and icons

Profile | From TVB queen to YouTube star, how Carol ‘Dodo’ Cheng does it all

Hong Kong icon Carol ‘Dodo’ Cheng has worn many hats – actor, television host, content creator – continually reinventing herself across five decades.

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South Korea

Average South Korean YouTuber earnings jump 25% in 4 years to US$49,000 annually

Growth accelerated after a surge in political broadcasts following 2024’s martial law decree, prompting calls for stricter tax oversight.

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Icons and Influencers

Meet Gabriella DeGasperis, the teen ‘golfluencer’ playing with famous names

After picking up clubs at the age of 2, DeGasperis turned to social media, using Instagram and YouTube to make golf more accessible and fun for viewers.

Gabriella DeGasperis is one of the biggest golf content creators in the world. Photo: @travismathewwomens/Instagram
Wellness

Japanese-American, 60, who went viral saying it’s never too late to start over

Dana Nakagawa reinvented herself as a content creator and now posts videos on starting over, decluttering and her interpretation of ikigai.

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Fame and celebrity

Oscars will move to YouTube in 2029, leaving US network ABC

Landmark deal with Google’s video giant ends a 50-year TV broadcast era and takes Hollywood’s biggest night fully online.

Wellness

How to make 2026 the best year of your life? YouTuber Ali Abdaal has answers

An entrepreneur with 7.6 million followers across social media, Abdaal will share tips on subjects from careers to love at a Hong Kong talk.

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Ali Abdaal, a former doctor who is now a digital creator, entrepreneur and YouTube star, sits at a cafe in Causeway Bay. Abdaal will speak at the Hong Kong Jockey Club Amphitheatre on December 8 to explain how to make 2026 “the best year of your life”. Photo: Nora Tam
Timepieces

Jake Paul’s extravagant luxury watch collection

YouTube’s enfant terrible-turned-boxer has an outrageous watch collection that ranges from seven-figure grail pieces to a Mickey Mouse watch.

YouTuber and professional boxer Jake Paul has a watch collection as wild as his antics. Photo: @jakepaul/Instagram
Food and Drinks

Top Chinese chef’s YouTube cooking series stirs up buzz – and bickering

Andrew Wong of London’s two-Michelin-star A.Wong teaches the basics of Chinese cooking to home cooks, but not everyone agrees with his views.

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Food and Drinks

Former Hong Kong TV star’s viral anime food videos are ‘a chance to be myself’

When Covid halted Lukian Wang’s acting career, she returned to Hong Kong and started making cooking videos based on anime dishes.

Donald Trump

YouTube to pay US$24.5 million to settle Trump account suspension lawsuit

Trump brought the legal action against the company after his account was suspended following the US Capitol riots in January 2021.

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Donald Trump’s YouTube account is seen on a mobile phone and laptop in 2023 after being restored after Google lifted a suspension imposed on Trump after the January 6, 2021 Capitol riot. Photo: Reuters
Music

‘A highlight of my life’: the rise of VTubers in Hong Kong and worldwide

VTubers, or virtual YouTubers, are online avatars of anonymous content creators, with many managed by agencies like Japan’s Hololive.

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Fans wave glowsticks at a screen featuring VTubers Hakos Baelz (left) and Kobo Kanaeru at the Hopewell Hotel Grand Ballroom in Hong Kong, part of the “hololive Meet @ Hong Kong 2025 ft. Hakos Baelz and Kobo Kanaeru” event, on July 27, 2025. Photo: Cover via InfiniteOne
Icons and Influencers

Video | VTubers: the virtual stars redefining entertainment

Behind the animated avatars are real people who offer a glimpse into the new industry and how they connect with fans on a deeply personal level, forming devoted communities worldwide.

Icons and Influencers

Video | VTubers: the virtual stars redefining entertainment

Already selling out concerts in New York, Hong Kong and Japan, VTubers are transforming what it means to be an entertainer, without ever revealing their real faces.

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Wellness

‘Never give up’: Hong Kong 9-year-old battles cancer with positivity

Whether posting videos online or designing inspiring toys with help from Make-A-Wish Hong Kong, Sophie Chan turns negative into positive.

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Sophie Chan, nine, holds a Corny Ketchy, a plush toy she designed with the help of children’s charity Make-A-Wish Hong Kong, and is distributing to inspire children to “never give up”. Photo: Edmond So
US Open (tennis)

Game, Set, Matchmaker: how tennis is trying to court Gen Z viewers via reality TV

Grand slam tennis is using everything from first-date shows to fashion influencer Morgan Riddle to hook Gen Z and expand its fan base.

The Football Association of Hong Kong, China

Hong Kong YouTube star Jeh Vas aiming to showcase city’s ‘special’ players

Local 27-year-old’s content creation empire, attracting huge attention, recently collaborated with Spurs and is keen to promote football in city.

Fame and celebrity

Profile | What’s your dream? Influencer entrepreneur Simon Squibb on making it real

Business advice guru Squibb, for whom Hong Kong played a special part is his story, talks about helping people gain financial freedom.

Simon Squibb poses at IFC mall in Hong Kong’s Central neighbourhood. The businessman and content creator talks about expanding his mission to help people escape the “sell your time for money” system. Photo: Jonathan Wong
Food and Drinks

Meet the duo behind Nom Life, a love letter to Asian culture, food, family

Nom Life’s Ewa and Jeromy Ko explain how they share their passion for food, travel and exploring cultures through cuisine on their platform.

Ewa and Jeromy Ko eat a meal at Pe Aor Tom Yum Kung Noodle in Bangkok, Thailand. The founders of Nom Life have turned their passion for Asian cuisine and family into a thriving food and travel platform.
Wellness

Obsessed with AI ASMR videos? How they’re captivating social media users

AI-generated ASMR videos are taking over the existing ASMR trend, offering creative content that provides stress relief for many.

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Hong Kong Football Festival

Influencers, rappers, YouTubers and fans: AC Milan and Liverpool’s modern media

Chinese rapping star and influential YouTuber among AC Milan followers in Hong Kong, while Liverpool trailed by three fan channels.

Social media

Profile | Who is Cari? Popular South Korea-based YouTuber’s social media rise

Seoul-based YouTuber Cari shares her journey as a content creator who offers authentic glimpses into Korean life, reading and solo travel.

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Seoul-based content creator Cari is best known for her travel vlogs and was one of the earliest big content creators in Korea. Photo: Instagram/caricakez
Viral stories

Japan YouTuber has ‘world’s longest chin’, promotes self-love after beating taunts

Man overcomes love rejection, turns abnormally protruding jawline into ‘personal brand’, attracts 750,000 followers on social media.

A Japanese YouTuber, famous for having the “world’s longest chin”, promotes self-love after overcoming childhood ridicule. Photo: SCMP composite/QQ.com
Icons and Influencers

Who is Laila Hasanovic – and is she dating Wimbledon champion Jannik Sinner?

Hasanovic previously dated Mick Schumacher and was reportedly one of the few people allowed to see his dad Michael Schumacher – meanwhile, Sinner used to date Russian tennis player Anna Kalinskaya.

Pakistan

The Diddy trial: how AI ‘slop’ from Pakistan is distorting reality

From fake celebrity testimonies to fabricated images, a flood of low-quality content generated using AI is threatening to obscure the truth.

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