TOPIC

/ company

YouTube and YouTubers

The latest news, analysis and opinion on YouTube and YouTubers. In-depth analysis, industry insights and expert opinion.

CEO / Managing Director

Neal Mohan

CFO / Finance Director

Mary Ellen Coe (Chief Business Officer)

Industry

Internet

Website

youtube.com

Headquarters address

901 Cherry Avenue, San Bruno, California, United States

Year founded

2005

Ali Abdaal, a former doctor who is now a digital creator, entrepreneur and YouTube star, sits at a cafe in Causeway Bay. Abdaal will speak at the Hong Kong Jockey Club Amphitheatre on December 8 to explain how to make 2026 “the best year of your life”. Photo: Nora Tam

Wellness

How to make 2026 the best year of your life? YouTuber Ali Abdaal has answers

An entrepreneur with 7.6 million followers across social media, Abdaal will share tips on subjects from careers to love at a Hong Kong talk.

29 Nov 2025 - 12:08AMvideocam

Timepieces

Jake Paul’s extravagant luxury watch collection

4 Nov 2025 - 6:00PM

Food and Drinks

Top Chinese chef’s YouTube cooking series stirs up buzz – and bickering

5 Oct 2025 - 7:15AMvideocam

Food and Drinks

Former Hong Kong TV star’s viral anime food videos are ‘a chance to be myself’

When Covid halted Lukian Wang’s acting career, she returned to Hong Kong and started making cooking videos based on anime dishes.

3 Oct 2025 - 9:22AM

Lukian Wang holds a picture of a scene from Studio Ghibli’s 2008 anime Ponyo at her home in Tsim Sha Tsui, Hong Kong. Her first viral video was of her making instant noodles inspired by food in the film. Photo: Jonathan Wong

Donald Trump

YouTube to pay US$24.5 million to settle Trump account suspension lawsuit

Trump brought the legal action against the company after his account was suspended following the US Capitol riots in January 2021.

30 Sep 2025 - 7:51AMvideocam

Music

‘A highlight of my life’: the rise of VTubers in Hong Kong and worldwide

VTubers, or virtual YouTubers, are online avatars of anonymous content creators, with many managed by agencies like Japan’s Hololive.

27 Sep 2025 - 1:26PMvideocam

Icons and Influencers

Video | VTubers: the virtual stars redefining entertainment

Behind the animated avatars are real people who offer a glimpse into the new industry and how they connect with fans on a deeply personal level, forming devoted communities worldwide.

27 Sep 2025 - 8:00AM

VTubers: the virtual stars redefining entertainment

02:02

Icons and Influencers

Video | VTubers: the virtual stars redefining entertainment

Already selling out concerts in New York, Hong Kong and Japan, VTubers are transforming what it means to be an entertainer, without ever revealing their real faces.

27 Sep 2025 - 12:10PM

Wellness

‘Never give up’: Hong Kong 9-year-old battles cancer with positivity

Whether posting videos online or designing inspiring toys with help from Make-A-Wish Hong Kong, Sophie Chan turns negative into positive.

24 Sep 2025 - 11:00AMvideocam

US Open (tennis)

Game, Set, Matchmaker: how tennis is trying to court Gen Z viewers via reality TV

Grand slam tennis is using everything from first-date shows to fashion influencer Morgan Riddle to hook Gen Z and expand its fan base.

29 Aug 2025 - 6:00AM

Game, Set, Matchmaker’s Prianca and Saad are filmed on a date at the 2025 US Open on August 19. Photo: AP

The Football Association of Hong Kong, China

Hong Kong YouTube star Jeh Vas aiming to showcase city’s ‘special’ players

Local 27-year-old’s content creation empire, attracting huge attention, recently collaborated with Spurs and is keen to promote football in city.

12 Aug 2025 - 10:08AM

Hong Kong football influencer Jeh Vas shows off his skills in front of Kai Tak Stadium. Photo: Jonathan Wong

Fame and celebrity

Profile | What’s your dream? Influencer entrepreneur Simon Squibb on making it real

Business advice guru Squibb, for whom Hong Kong played a special part is his story, talks about helping people gain financial freedom.

6 Aug 2025 - 7:15AM

Food and Drinks

Meet the duo behind Nom Life, a love letter to Asian culture, food, family

Nom Life’s Ewa and Jeromy Ko explain how they share their passion for food, travel and exploring cultures through cuisine on their platform.

4 Aug 2025 - 8:47PM

Wellness

Obsessed with AI ASMR videos? How they’re captivating social media users

AI-generated ASMR videos are taking over the existing ASMR trend, offering creative content that provides stress relief for many.

7 Aug 2025 - 11:54AMvideocam

A still from an AI ASMR video showing someone slicing sugared blueberries. The video, which also shows other fruit being cut up, was posted in July by RedNote user Yu Mu and has received more than 7,000 likes. Photo: Rednote/ Healing Lab

Hong Kong Football Festival 2025

Influencers, rappers, YouTubers and fans: AC Milan and Liverpool’s modern media

Chinese rapping star and influential YouTuber among AC Milan followers in Hong Kong, while Liverpool trailed by three fan channels.

28 Jul 2025 - 11:00AM

Simba Siiviba, who has almost 800,000 followers on Weibo, with an AC Milan mascot. Photo: Weibo

Social media

Profile | Who is Cari? Popular South Korea-based YouTuber’s social media rise

Seoul-based YouTuber Cari shares her journey as a content creator who offers authentic glimpses into Korean life, reading and solo travel.

17 Jul 2025 - 7:15AMvideocam

Viral stories

Japan YouTuber has ‘world’s longest chin’, promotes self-love after beating taunts

Man overcomes love rejection, turns abnormally protruding jawline into ‘personal brand’, attracts 750,000 followers on social media.

15 Jul 2025 - 9:00AM

Icons and Influencers

Who is Laila Hasanovic – and is she dating Wimbledon champion Jannik Sinner?

Hasanovic previously dated Mick Schumacher and was reportedly one of the few people allowed to see his dad Michael Schumacher – meanwhile, Sinner used to date Russian tennis player Anna Kalinskaya.

14 Jul 2025 - 6:00PM

Who is model and influencer Laila Hasanovic (right) – and is she dating Jannik Sinner, who just won Wimbledon? Photos: @janniksin, @lailahasanovic/Instagram

Pakistan

The Diddy trial: how AI ‘slop’ from Pakistan is distorting reality

From fake celebrity testimonies to fabricated images, a flood of low-quality content generated using AI is threatening to obscure the truth.

2 Jul 2025 - 12:22PM

India-Pakistan tensions

Art of war: culture becomes a casualty of India-Pakistan conflict

Pakistani singers have lost huge Indian fanbases and Bollywood films suddenly scrubbed out Pakistani co-stars.

30 Jun 2025 - 3:17PMvideocam

Profile

Profile | ‘Why is her Cantonese so good?’ Indian Hongkonger on social media fame

Pranali Gupta, known as New Dellily online, bridges Hong Kong and Indian cultures through her engaging vlogs and clips on social media.

28 Jun 2025 - 8:15AMvideocam

Hong Kong resident Pranali Gupta on her YouTube channel NewDellily. Photo: Youtube / NewDellily

Wellness

Does too much TikTok and YouTube actually rot your brain? Experts weigh in

Doctors explain how consuming digital ‘junk food’ on social media can affect brain development and whether ‘brain rot’ is real.

18 Jun 2025 - 7:15PM

A young woman consumes content on a smartphone. Doctors say screen time, especially spent watching “junk”, may negatively affect mental health and brain development. Photo: Shutterstock

Fame and celebrity

Meet Blogilates YouTuber and Taylor Swift favourite Cassey Ho

A first-generation American who shot to fame when Swift wore her brand’s Pirouette skort, Cassey Ho’s father told her she could either be ‘a lawyer, doctor or failure’ – now she’s making 8 figures.

15 Jun 2025 - 4:00AM

Instagram

Could YouTube’s Hot Ones win an Emmy? Host Sean Evans is hopeful

Host of YouTube talk show where celebrities from Lady Gaga to Bad Bunny eat chicken and let their guard down says Emmy eligibility ‘overdue’.

13 Jun 2025 - 4:15AMvideocam

American cinema

Woman stunt rider’s journey from winemaking to wheelies in Hollywood

French motorcycle stunt rider Sarah Lezito, a double for top Hollywood stars and with a huge social media following, shares her journey.

29 May 2025 - 5:15PMvideocam

French stunt rider Sarah Lezito performs a stoppie on her Kawasaki Ninja ZX-6R. Photo: AFP

Food and Drinks

From ‘world’s best pizza’ to cocktail making, bartender’s TV tour of Japan

Mr Lyan’s Taste Trips explores the food and drink scene in Osaka, Kyoto and Tokyo in its first episode, and host creates a Japanese cocktail.

10 Jun 2025 - 12:48PM

British bartender Ryan Chetiyawardana, also known as Mr Lyan, is presenter of the series Mr Lyan’s Taste Trips. Here he enjoys a nightcap in Tokyo in the show’s first episode, devoted to Japan. Photo: Mr Lyan’s Taste Trips

Social media

To like or not to like? The button that changed social media

The thumbs up gesture has long ruled the internet and has had a major impact on social media engagement – so who came up with it and why?

21 May 2025 - 7:24AMvideocam

South Korea

‘Life role model’: South Korea’s granny YouTubers rewriting script on ageing

A growing number of older content creators are finding success online, sharing life advice and showing what it means to age gracefully.

18 May 2025 - 9:15AM

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YouTube and YouTubers

How to make 2026 the best year of your life? YouTuber Ali Abdaal has answers

An entrepreneur with 7.6 million followers across social media, Abdaal will share tips on subjects from careers to love at a Hong Kong talk.

Jake Paul’s extravagant luxury watch collection

Top Chinese chef’s YouTube cooking series stirs up buzz – and bickering

Former Hong Kong TV star’s viral anime food videos are ‘a chance to be myself’

When Covid halted Lukian Wang’s acting career, she returned to Hong Kong and started making cooking videos based on anime dishes.

YouTube to pay US$24.5 million to settle Trump account suspension lawsuit

Trump brought the legal action against the company after his account was suspended following the US Capitol riots in January 2021.

‘A highlight of my life’: the rise of VTubers in Hong Kong and worldwide

VTubers, or virtual YouTubers, are online avatars of anonymous content creators, with many managed by agencies like Japan’s Hololive.

.css-rcruog{color:#C79A00;}Video | VTubers: the virtual stars redefining entertainment

Behind the animated avatars are real people who offer a glimpse into the new industry and how they connect with fans on a deeply personal level, forming devoted communities worldwide.

Video | VTubers: the virtual stars redefining entertainment

Already selling out concerts in New York, Hong Kong and Japan, VTubers are transforming what it means to be an entertainer, without ever revealing their real faces.

‘Never give up’: Hong Kong 9-year-old battles cancer with positivity

Whether posting videos online or designing inspiring toys with help from Make-A-Wish Hong Kong, Sophie Chan turns negative into positive.

Game, Set, Matchmaker: how tennis is trying to court Gen Z viewers via reality TV

Grand slam tennis is using everything from first-date shows to fashion influencer Morgan Riddle to hook Gen Z and expand its fan base.

Hong Kong YouTube star Jeh Vas aiming to showcase city’s ‘special’ players

Local 27-year-old’s content creation empire, attracting huge attention, recently collaborated with Spurs and is keen to promote football in city.

.css-sioo19{color:#c79a00;}Profile | What’s your dream? Influencer entrepreneur Simon Squibb on making it real

Business advice guru Squibb, for whom Hong Kong played a special part is his story, talks about helping people gain financial freedom.

Meet the duo behind Nom Life, a love letter to Asian culture, food, family

Nom Life’s Ewa and Jeromy Ko explain how they share their passion for food, travel and exploring cultures through cuisine on their platform.

Obsessed with AI ASMR videos? How they’re captivating social media users

AI-generated ASMR videos are taking over the existing ASMR trend, offering creative content that provides stress relief for many.

Influencers, rappers, YouTubers and fans: AC Milan and Liverpool’s modern media

Chinese rapping star and influential YouTuber among AC Milan followers in Hong Kong, while Liverpool trailed by three fan channels.

Profile | Who is Cari? Popular South Korea-based YouTuber’s social media rise

Seoul-based YouTuber Cari shares her journey as a content creator who offers authentic glimpses into Korean life, reading and solo travel.

Japan YouTuber has ‘world’s longest chin’, promotes self-love after beating taunts

Man overcomes love rejection, turns abnormally protruding jawline into ‘personal brand’, attracts 750,000 followers on social media.

Who is Laila Hasanovic – and is she dating Wimbledon champion Jannik Sinner?

Hasanovic previously dated Mick Schumacher and was reportedly one of the few people allowed to see his dad Michael Schumacher – meanwhile, Sinner used to date Russian tennis player Anna Kalinskaya.

The Diddy trial: how AI ‘slop’ from Pakistan is distorting reality

From fake celebrity testimonies to fabricated images, a flood of low-quality content generated using AI is threatening to obscure the truth.

Art of war: culture becomes a casualty of India-Pakistan conflict

Pakistani singers have lost huge Indian fanbases and Bollywood films suddenly scrubbed out Pakistani co-stars.

Profile | ‘Why is her Cantonese so good?’ Indian Hongkonger on social media fame

Pranali Gupta, known as New Dellily online, bridges Hong Kong and Indian cultures through her engaging vlogs and clips on social media.

Does too much TikTok and YouTube actually rot your brain? Experts weigh in

Doctors explain how consuming digital ‘junk food’ on social media can affect brain development and whether ‘brain rot’ is real.

Meet Blogilates YouTuber and Taylor Swift favourite Cassey Ho

A first-generation American who shot to fame when Swift wore her brand’s Pirouette skort, Cassey Ho’s father told her she could either be ‘a lawyer, doctor or failure’ – now she’s making 8 figures.

Could YouTube’s Hot Ones win an Emmy? Host Sean Evans is hopeful

Host of YouTube talk show where celebrities from Lady Gaga to Bad Bunny eat chicken and let their guard down says Emmy eligibility ‘overdue’.

Woman stunt rider’s journey from winemaking to wheelies in Hollywood

French motorcycle stunt rider Sarah Lezito, a double for top Hollywood stars and with a huge social media following, shares her journey.

From ‘world’s best pizza’ to cocktail making, bartender’s TV tour of Japan

Mr Lyan’s Taste Trips explores the food and drink scene in Osaka, Kyoto and Tokyo in its first episode, and host creates a Japanese cocktail.

To like or not to like? The button that changed social media

The thumbs up gesture has long ruled the internet and has had a major impact on social media engagement – so who came up with it and why?

‘Life role model’: South Korea’s granny YouTubers rewriting script on ageing

A growing number of older content creators are finding success online, sharing life advice and showing what it means to age gracefully.

Video | VTubers: the virtual stars redefining entertainment

Profile | What’s your dream? Influencer entrepreneur Simon Squibb on making it real