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HIGHER REACHES ANSWERS: Quick-thinking Chinese entrepreneurs expand beauty and fashion businesses online during coronavirus lockdowns [May 26, 2020]

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1. D

2. decimated

3. influencers/key opinion leaders and their followers sharing photos online of their overgrown cuticles and chipped nail polish/ruined manicures

4. A

5. Some of their vendors are located across Asia.

6. by adding background music to the chat groups

7. having a strong digital strategy/diversifying her educational offerings (any 1)

8. (i) NG

(ii) T

(iii) F

(iv) F

9. C

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