Swiss watchmaker Greubel Forsey will begin using plant-based bands from January 2022. Source: Greubel Forsey
Swiss luxury-watch makers swap leather for plant-based bands
  • Greubel Forsey, whose watches sell for more than US$200,000, will use vegan leather for their straps from 2022 to draw environmentally conscious consumers
  • Watchmakers are joining other luxury goods makers in finding ways to cater to millennials and Gen Z, from ditching mined diamonds to getting rid of animal fur
3 Jul 2021 - 8:15PM