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Heineken

Heineken

Heineken International is a Dutch brewing company that makes the beer of the same name. 

The deal gives China Resources Beer exclusive rights to use the Heineken brand in mainland China, Hong Kong and Macau. Photo: Reuters

Heineken licenses brand for China, Macau and Hong Kong for US$3.1 billion

Dutch brewing giant Heineken NV announced on Friday it would give China Resources Beer, the country’s biggest brewer, exclusive rights to use its Heineken brand in mainland China, Hong Kong and Macau, in a deal worth US$3.1 billion. The region represents the world’s largest market for beer.

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