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Hybe

Hybe
Hybe is a South Korean multinational entertainment lifestyle platform company, headquartered in Seoul. Established in 2005 as Big Hit Entertainment, it rebranded in 2021. Its core services include music production, artist management, publishing and operating the global fan engagement platform Weverse. Targeting a worldwide audience, Hybe is renowned for managing K-pop group BTS and is a "Big Four" K-pop agency. Its strategic focus is boundless global expansion, employing a "Multi-home, Multi-genre" approach across its international operations, innovating via music, platform and technology.
BTS

Are you ready, Army? Free BTS concert to mark a K-pop comeback like no other

BTS’ return to the stage is set to redefine global music, with a free comeback performance, album drop and a massive world tour to come.

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Set-jetting to Singapore: how K-pop is driving new tourism push

Ticket sales for K-pop events in Singapore increased by about 250 per cent between 2022 and 2024.

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