Hybe is a South Korean multinational entertainment lifestyle platform company, headquartered in Seoul. Established in 2005 as Big Hit Entertainment, it rebranded in 2021. Its core services include music production, artist management, publishing and operating the global fan engagement platform Weverse. Targeting a worldwide audience, Hybe is renowned for managing K-pop group BTS and is a "Big Four" K-pop agency. Its strategic focus is boundless global expansion, employing a "Multi-home, Multi-genre" approach across its international operations, innovating via music, platform and technology.