The latest news and top stories on Julius Baer. A leading Swiss private banking group headquartered in Zurich, Julius Baer specialises in wealth management, investment advisory and financial services. They primarily serve high-net-worth and ultra-high-net-worth individuals, wealthy families and family offices globally, with a significant presence across Europe and Asia. Recognised as one of the world’s largest pure-play private banks, Julius Baer has received numerous industry awards for its excellence.