Sales of traditional gold jewellery is rising among young Chinese consumers. Photo: Winson Wong
Young Chinese consumers take a shine to traditional gold jewellery
  • Demand for gold jewellery doubled in the first half of 2021 on the back of rising popularity among buyers in the 20s and 30s
  • China’s heritage gold market, which requires intricate craftsmanship, to reach US$15 billion by 2024, says World Gold Council
29 Aug 2021 - 6:19PM