Maxim’s (Maxim’s Caterers Limited) is a leading Hong Kong-based food and beverage group, established in 1956. Operating over 2,000 outlets across Hong Kong, mainland China, and Southeast Asia, it offers a diverse range of Chinese, Western, and Asian cuisines through full-service restaurants, quick-service outlets, and bakeries. Maxim’s also holds franchise rights for international brands like Starbucks. Beyond its broad market, the company supports a government initiative providing discounted breakfast and afternoon tea to elderly residents. Its overall business focus is on delivering quality dining experiences and sustainable growth.